Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The market for toys and games in Indonesia saw mid-single digit growth in current value terms in 2023, a slight improvement over the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the…
The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant…
Toys and games in Hong Kong recorded low current value growth in 2023, fuelled by the challenges from the global economic situation as well as local consumers spending elsewhere. Traditional toys and games, in particular, experienced a notable…
Following the decline during the pandemic and lockdown period in 2022, a current value resurgence was witnessed for toys and games in China in 2023, with growth for both traditional toys and games and video games. The lifting of lockdown policies…
The regional toys and games market was negatively impacted in 2022 by the downturn in sales in China due to surging case numbers of the Omicron variant of COVID-19. A sales decline in Japan, following two years of strong growth during the pandemic,…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…