Toys and Games

Embedded finance is a critical factor in improving the customer journey and driving transformation. Leading embedded finance partners enable non-financial clients to offer diversified financial products and services, with simplified integration,…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…

Video games experienced a healthy performance in 2022, although the rate of growth in constant value terms was much lower than previous years of the review period. As casual gamers returned to their pre-pandemic lifestyles and spent more time outside…

Traditional toys and games saw a second year of modest growth in constant value terms in 2022, following a plunge in demand in 2020. Sales were boosted by improved economic conditions, as the country emerged from the COVID-19 pandemic. With the…

Traditional toys and games saw a second year of modest growth in constant value terms in 2022, following a plunge in demand in 2020. Sales were boosted by improved economic conditions, as the country emerged from the COVID-19 pandemic. With the…

The regional toys and games market was negatively impacted in 2022 by the downturn in sales in China due to surging case numbers of the Omicron variant of COVID-19. A sales decline in Japan, following two years of strong growth during the pandemic,…

Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…

The implementation of the Toys (Quality Control) Order by the Indian government in 2021 brought about new regulations that mandated BIS certification for all toys sold in India, regardless of where they are produced. The primary objective behind this…

The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant…

As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are…

Boosted during the pandemic due to prolonged home seclusion, sales of traditional toys and games declined in 2022 as South Korea reopened in line with an easing of restrictions. Nevertheless, a number of other factors contributed to this trend…

Following several years of double-digit current value growth due to the pandemic and subsequent home seclusion, toys and games recorded a notable slowdown in 2022, with traditional toys and games experiencing a decline. Nevertheless, as many…

Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…

Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older…

Mobile gaming has been growing in popularity in Singapore in recent years, driven by the widespread adoption of smartphones, and the increasing availability of high-speed mobile networks. This trend is reflected in the increasing number of mobile…

Mobile games was a key driver in video games spending in 2022, supported by a higher penetration of smartphones in the country and smartphones being considered an essential item rather than a luxury. As most local consumers already have a smartphone…

The top three console games software titles sold in Japan in 2022 were Pokémon Scarlet and Violet, Splatoon 3, and Pokémon Legends: Arceus – all from Nintendo, with Pokémon a group company of Nintendo. When continuing the list of the top 10, there…

Video games in Indonesia saw more stable single-digit growth in current value terms in 2022 after the dynamism of the previous two years. Demand stabilised as Indonesia’s pandemic restrictions were lifted and people started returning to their normal…