Toys and Games

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…

The regional toys and games market was negatively impacted in 2022 by the downturn in sales in China due to surging case numbers of the Omicron variant of COVID-19. A sales decline in Japan, following two years of strong growth during the pandemic,…

Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…

The implementation of the Toys (Quality Control) Order by the Indian government in 2021 brought about new regulations that mandated BIS certification for all toys sold in India, regardless of where they are produced. The primary objective behind this…

The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant…

As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are…

Boosted during the pandemic due to prolonged home seclusion, sales of traditional toys and games declined in 2022 as South Korea reopened in line with an easing of restrictions. Nevertheless, a number of other factors contributed to this trend…

Following several years of double-digit current value growth due to the pandemic and subsequent home seclusion, toys and games recorded a notable slowdown in 2022, with traditional toys and games experiencing a decline. Nevertheless, as many…

Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…

Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older…

Nintendo saw a noticeable increase in sales of its video games, despite the company reducing its sales forecast from 19 million consoles to 18 million consoles sold by the end of the 2022-2023 fiscal year. This was due to the commercial success of…

Retail sales of traditional toys and games saw a decline in constant value terms in 2022, as new generations of younger consumers preferred to seek out entertainment via digital platforms. Demand was further hampered by a continued decline in the…

In 2022, traditional toys and games in Taiwan saw strong but slowed growth compared to 2021 in current value terms. This slowdown can be largely ascribed to economic conditions marked by austerity and inflation concerns. A drop in consumer purchasing…

The popularity of scientific/educational toys continued to grow amongst local consumers in 2022, with a double-digit current value increase seen in this year. These types of toys are designed to be both educational and entertaining, and encompass a…

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the…

In 2022, the toys and games industry in Taiwan experienced a less robust expansion in terms of current value growth as compared to the previous year. This was largely thanks to a decline in consumer purchasing power, triggered by austerity measures…

Toys and games saw noticeably higher current value growth in Hong Kong in 2022, which was fuelled by the ending of pandemic restrictions by the local government. Traditional toys and games saw growth, although this was only marginally higher than the…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…