Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Rampant inflation in 2022 forced consumers to tighten their belts and cut back on spending, such as travel and consumer foodservice. Many consumers continued to favour or turned to home entertainment, including video gaming. Therefore, following…
Following double-digit retail current value growth through the review period, traditional toys and games in Romania recorded an even faster increase in 2022. Traditional toys and games continued to benefit from the high demand from consumers at the…
A very high inflation rate in Romania in 2022 was reflected in strong price increases and even faster retail current value growth, compared with the double-digit increments already witnessed through the review period. Whereas premiumisation was a key…