Toys and Games

Mexico’s video game industry is thriving with it being positioned as one of the 10 most important markets globally, with 65.9 million gamers aged 6 or over in 2022, up from 64.1 million in 2021. Mexico has also become one of the top 10 exporters of…

In 2022, video games posted double-digit current value growth, primarily due to the strong performance of digital video games software. Even in the post-pandemic scenario, playing video games has continued to be an important entertainment activity…

While video games registered a very high double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world. Causes of inflation were multiple, including persistent…

Traditional toys and games continued to see a strong recovery in 2022 with sales exceeding pre-COVID-19 levels. During 2021, amid the easing of COVID-19 restrictions and a more stable economic environment, demand for traditional toys and games began…

Traditional toys and games posted double-digit current value growth in 2022, which was particularly driven by the strong performances of categories such as action figures and accessories, games and puzzles, plush, and model vehicles. As in 2021, some…