Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The release of new static consoles from Sony and Microsoft in late 2020 catapulted the popularity of console gaming to new heights in the United Arab Emirates. The impact of pandemic-induced home seclusion continued to drive sales of video game…
Following two years of sales growth during home seclusion, construction was the most dynamic performer within traditional toys and games in 2022, recording double-digit current value growth. Despite an easing of restrictions over the year, consumers…
Both traditional toys and games and video games in the United Arab Emirates performed well in 2022. There was already a large performance gap between video games and traditional toys and games over the review period prior to the emergence of the…