Toys and Games

Traditional toys and games in the UK recorded significant value growth in 2023, outperforming the previous year as the category stabilised post-pandemic. Unit prices remained elevated in 2023 following an increase in the prices of raw materials and…

Games and puzzles remained among the fastest risers in traditional toys and games in Spain in 2023, along with construction and model vehicles. Sales in action figures and accessories were primarily propelled by Funko and other collectible brands.…

Consumer demand for traditional toys and games continued to decline in Italy in 2023, as the tough economic climate in Italy and high costs of living forced families to reign in expenditure. Games and puzzles and plush registered the best performance…

Sales in traditional toys and games in France remained in a negative slump in 2023, as the category continues to struggle with inflationary pressures and consumer price-sensitivity. Added to which, demographic factors are also playing a part in…

Toy and games in the UK recorded solid current value growth in 2023. Value growth for traditional toys and games was higher than the previous year, while video games returned to its positive trajectory following a marginal downturn in 2022 as demand…

Toys and games in Spain faced significant challenges in 2023 due to demographic shifts, economic downturn and changing consumer behaviours. Economic uncertainty continued to impact retail performance in the country in light of rising interest rates…

Toys and games in Italy proved to be a robust industry in 2023, despite the declining value sales of some traditional toy and game products. With the rate of inflation falling slightly, consumer spending showed some improvement for affordable…

Sales of toys and games in France managed to achieve small positive value growth in 2023, supported by a strong performance in video games offsetting the ongoing slump in traditional toys and games. Traditional toys and games continues to struggle in…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers…