Toys and Games

Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…

In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…

Video games hardware recorded a steep decline in its current value sales in 2022, driven by bad performances by both handheld and static consoles. In terms of handheld consoles, the main problem was that the Nintendo Switch Lite continued to be…

Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of…

The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers…

There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…

Due to stock disruption, inflation and reduced purchasing power, static consoles experienced a decrease in retail volume in 2022. The elimination of COVID-19 restrictions was another factor that marked the slowed down of the video games market, as…

In the main years of the Coronavirus (COVID-19) pandemic, 2020 and 2021, consumers increased their use of video games to kill time and spend time with family and friends, if often remotely. However, retail current value sales of video games started…

In 2022, the German video games industry was being driven by advancements in technology, a growing number of gamers, and increased societal interest in gaming and e-sports. The industry is centred around the development of next-generation consoles,…

In 2022, the value sales of video games in France declined again, having recorded strong positive growth in 2020 due to COVID-19 lockdowns and home seclusion. During this time, consumers searched for entertainment and ways to pass the time within the…

Value sales of traditional toys and games in Western Europe grew in 2021, driven by the need for entertainment due to the prolonged COVID-19-induced social distancing measures and home seclusion. The expansion of the consumer audience, with adults…

In 2022, traditional toys and games witnessed a double-digit increase in value sales, even though the country faced a high inflation rate and a significant rise in toy and game prices due to increased costs of importing raw materials and products, as…

The traditional toys and games industry had a remarkable year in 2020, with some categories experiencing the equivalent growth to five years in a single year as a result of the restrictions due to the pandemic, which saw people spending a lot more…

Traditional toys and games increased slightly in value sales terms in 2022, driven by consumers’ reluctance to spend on non-essential items. Given that the general inflation is pushing up prices for basic commodities, finances were being squeezed,…

The Swiss traditional toys and games industry registered a retail value decline in 2022, following a surge in sales noted during the outbreak of COVID-19. COVID-19 provided a boost to traditional toys and games in both 2020 and 2021, with the…

The demand for traditional toys and games slowed in 2022 with the lifting of pandemic restrictions and the return to school and work. Due to COVID-19 restrictions and remote or hybrid working, parents spent more time at home with their children…

In 2022, sustainability became a major priority for brands and manufacturers. This is encouraged not only by consumers' demands but reinforced by regulations and taxes on the use of non-recyclable plastic. As such, manufacturers are putting all…

Retail value (constant 2022 prices) sales of traditional toys and games were in decline even before the outbreak of the Coronavirus (COVID-19) pandemic, amid a falling birth rate (per ‘000 population) and steady decline in the 0-14-year-old…

Traditional toys and games in Germany saw a decline in 2022, in part driven by broad uncertainty in the region. While pandemic restrictions were lifted in early 2022, inflation crept in by the third quarter, and many consumers were more cautious with…

In 2022, the traditional toys and games industry in France recorded declining sales in current value terms, offsetting some of the growth seen during the pandemic. Despite the lifting of pandemic-related restrictions, stores and brands were…