Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Country Report

Video Games in the United Kingdom

May 2024

Video games in the UK returned to value growth in 2023, following a marginal decline the previous year. The category experienced a surge in growth during the pandemic as many local consumers turned to video games as a form of entertainment when they…

USD 1,195
Country Report

Video Games in Turkey

May 2023

In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…

USD 1,195
Strategy Briefing

Video Games in Western Europe

Oct 2021

Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…

USD 1,325
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