Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Toys and games recorded a decline in its current value sales in 2022, which was largely due to the significant pressure on consumers’ purchasing power. With rising inflation rates, consumers were forced into making trade-offs in their purchases. The…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…