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Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Strategy Briefing

Playtime at the Movies: How Big Screen Features Propel Toy Sales

Oct 2023

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…

USD 1,325
Strategy Briefing

Reimagining Licensing in Toys and Games: The Rise of New Players, Challenges for Established Powerhouses

Dec 2020

Captive audiences at home in 2020 have been re-shaping the business of entertainment. Where children (and adults) consume content influences their interests, shopping and playtime. For the licensing business, new routes to consumers are both an…

USD 1,325
Strategy Briefing

Smart Homes: How to Unlock the Potential

May 2023

Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services.

USD 1,325
Global Company Profile

Sony Corp in Toys and Games

Sep 2022

Sony Interactive Entertainment (SIE) is the gaming and digital entertainment arm of Sony Corp, formerly known as Sony Computer Entertainment (SCE). Sony has reorganised its business portfolio over time to better reflect how the company currently…

USD 570
Strategy Briefing

STEM: Path to Innovation – Aligning with Lifestyle Changes, Technology, Education and Career Path

Dec 2020

The number of school children worldwide has risen, while the average age of school commencement has declined. Education systems continue to adapt their curricula to the needs of the changing job market, and STEM education is among the top topics on…

USD 1,325
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