Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
2023 was a tough year for sales of traditional toys and games in the Philippines with elevated inflation and a sharp rise in the cost of living forcing many households to exercise greater caution in their discretionary spending. Despite these…
Traditional toys and games in Singapore saw slow current value growth in 2023, maintaining the trend seen for a number of years, with low increases across all categories. In terms of the distribution of such products, traditional toys and games…
Overall, traditional toys and games saw current value growth in Malaysia in 2023. IP was a key driver of demand in action figures, dolls and accessories, and construction in 2023, with several movies, including The Super Mario Bros Movie, Guardian of…
Traditional toys and games in Japan maintained dynamic current value growth in 2023. There were several trends that shaped this category; amongst them, purchases by adults continued to be a major growth driver and had a wide-ranging impact. These…
The market for traditional toys and games in Indonesia registered a weak performance in current value terms in 2023, when compared to the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While…
After a year of decline due to the pandemic in 2022, traditional toys and games in China saw a rebound to growth in current value terms in 2023. Dolls and accessories experienced a relatively high value growth rate in 2023, in the high single digits.…
The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…
The implementation of the Toys (Quality Control) Order by the Indian government in 2021 brought about new regulations that mandated BIS certification for all toys sold in India, regardless of where they are produced. The primary objective behind this…
Boosted during the pandemic due to prolonged home seclusion, sales of traditional toys and games declined in 2022 as South Korea reopened in line with an easing of restrictions. Nevertheless, a number of other factors contributed to this trend…
Retail sales of traditional toys and games saw a decline in constant value terms in 2022, as new generations of younger consumers preferred to seek out entertainment via digital platforms. Demand was further hampered by a continued decline in the…
In 2022, traditional toys and games in Taiwan saw strong but slowed growth compared to 2021 in current value terms. This slowdown can be largely ascribed to economic conditions marked by austerity and inflation concerns. A drop in consumer purchasing…
The popularity of scientific/educational toys continued to grow amongst local consumers in 2022, with a double-digit current value increase seen in this year. These types of toys are designed to be both educational and entertaining, and encompass a…
Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…