Traditional Toys and Games

The Swiss traditional toys and games industry registered a retail value decline in 2022, following a surge in sales noted during the outbreak of COVID-19. COVID-19 provided a boost to traditional toys and games in both 2020 and 2021, with the…

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…

Traditional toys and games in Germany saw a decline in 2022, in part driven by broad uncertainty in the region. While pandemic restrictions were lifted in early 2022, inflation crept in by the third quarter, and many consumers were more cautious with…

The traditional toys and games industry had a remarkable year in 2020, with some categories experiencing the equivalent growth to five years in a single year as a result of the restrictions due to the pandemic, which saw people spending a lot more…

In 2022, traditional toys and games witnessed a double-digit increase in value sales, even though the country faced a high inflation rate and a significant rise in toy and game prices due to increased costs of importing raw materials and products, as…

Traditional toys and games increased slightly in value sales terms in 2022, driven by consumers’ reluctance to spend on non-essential items. Given that the general inflation is pushing up prices for basic commodities, finances were being squeezed,…

The demand for traditional toys and games slowed in 2022 with the lifting of pandemic restrictions and the return to school and work. Due to COVID-19 restrictions and remote or hybrid working, parents spent more time at home with their children…

In 2022, sustainability became a major priority for brands and manufacturers. This is encouraged not only by consumers' demands but reinforced by regulations and taxes on the use of non-recyclable plastic. As such, manufacturers are putting all…

Retail value (constant 2022 prices) sales of traditional toys and games were in decline even before the outbreak of the Coronavirus (COVID-19) pandemic, amid a falling birth rate (per ‘000 population) and steady decline in the 0-14-year-old…

In 2022, the traditional toys and games industry in France recorded declining sales in current value terms, offsetting some of the growth seen during the pandemic. Despite the lifting of pandemic-related restrictions, stores and brands were…

Value sales of traditional toys and games in Western Europe grew in 2021, driven by the need for entertainment due to the prolonged COVID-19-induced social distancing measures and home seclusion. The expansion of the consumer audience, with adults…

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…