Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
The traditional toys and games industry had a remarkable year in 2020, with some categories experiencing the equivalent growth to five years in a single year as a result of the restrictions due to the pandemic, which saw people spending a lot more…