Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families…
In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in…
In spite of continuing high inflation in Turkey, traditional toys and games registered healthy current value growth. The best performing segment was dolls and accessories and this was in part boosted by the launch of the Barbie movie in summer 2023.…
Traditional toys and games in the Netherlands registered only modest growth in current value terms in 2023, continuing the trend of the previous year. Consumers felt the pinch of inflation and as such, were more cautious with their spending. While…
Traditional toys and games in Romania maintained double-digit current value growth in 2023, with increases seen across all categories. Premiumisation remains a key trend in Romania, but traditional toys and games is a category which is still flooded…