Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the eight global consumer types identified by Euromonitor in 2022.
This report comes in PPT.
Who plans purchases or buys on impulse? Who enjoys shopping the most? Are spending habits tied to personal status?
Who uses technology for product research? Who refuses to buy until they have done their research?
Who is influenced by social media? Who looks to friends and family for recommendations?
Who favours browsing and purchasing in-store instead of online? Who prefers the convenience of mobile shopping?
Who cares about low prices above all else? Who looks for brand name and premium products?
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