The UK is a large, affluent and diverse market recovering from a prolonged cost-of-living squeeze. Population growth is driven by migration as deaths exceed births, while the population ages. Housing pressures are encouraging shared and multigenerational homes. High incomes mask stagnant living standards, keeping consumers value-focused, loyal to discounters and private label, and cautious about the future, while health and digital convenience reshape demand.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in United Kingdom report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in United Kingdom report answers:
- How consumers in United Kingdom are changing?
- What are key changes in United Kingdom population, society and generational structure and how it is affecting businesses?
- What is the household structure in United Kingdom and how it is changing consumer landscape?
- What are key income groups in United Kingdom? What is the outlook for the future?
- Where consumers are spending the money in United Kingdom?
- How is the consumer mindset in United Kingdom changing?
- In United Kingdom, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in United Kingdom?
Scope
Key findings
Key drivers affecting consumers in the UK in 2025
How developments today shape the consumer of tomorrow
Today 2025: Population continues to age, but is younger than the regional average
Migration drives growth as the UK population ages and diversifies
High cholesterol and insufficient physical activity are key health issues
Tomorrow 2040: Having been static, the median age is forecast to rise
Migration drives growth in a population which is ageing
Urban growth concentrates working-age consumers in major UK cities
Opportunities for growth
Case study: Saga targets the UK’s ageing and relatively affluent over 50 population
Today 2025: Two person households still the leading type, with average size unchanged
Ageing, migration and urbanisation reshape the UK consumer landscape
Rising housing costs lead to increased renting and shared living
Tomorrow 2040: Extended and “other” households set to grow fastest
Ageing households, widespread renting and high digital connectivity reshape the UK
UK digital adoption accelerates across banking, connectivity and smart homes
Opportunities for growth
Case study: Pocket Living aims to offer affordable housing in London
Today 2025: Growth in per capita disposable income is slow
Stagnant living standards and persistent cost pressures divide UK consumers
Baby Boomers lead spending growth as financial confidence strengthens
Tomorrow 2040: Rural/urban income gap is closing
Rising incomes among older consumers reshape UK premium spending patterns
London leads UK consumer spending as discretionary demand gradually strengthens
Opportunities for growth
Case study: Aldi resets expectations around grocery pricing and quality
Key findings of the consumer survey
Millennials most willing to pay more for high-quality household essentials
UK consumers balance bargain hunting with selective premiumisation and quality
UK consumers increasingly embrace practical actions for environmental sustainability
UK consumers show financial resilience, but are cautious regarding future expectations
UK employment evolves as skills, work-life balance and AI gain importance
Opportunities for growth
Case study: Eli Lilly is expanding the UK GLP-1 market through Mounjaro
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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