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Learn moreJan 2019
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Discount variety stores such as Tedi, Ja Woll and Mäc-Geiz continued to grow in 2018 through rapid outlet expansion, a constantly changing product range, exceptional price competitiveness and high product turnover. Discount variety stores used to be regarded as dusty and unattractive, but they are increasingly becoming a local supplier for non-food products such as decorative articles, stationery, small electronics and DIY products.
The strategy of discount variety stores will continue to be strongly focused on price, but as the channel is growing it is expected that discount variety stores will start to trade up. The first signs of this development are there, as some players are already modernising their stores and introducing a higher-end look.
As opposed to the general trend in retailing, variety stores is expected to continue to expand in terms of number of outlets. This will enable the channel to reach more consumers.
As competition from online retailing and discount variety stores increases, Tchibo’s non-food business is declining. Tchibo continued to lose share to its competitors in 2018 but still led variety stores through its long-standing tradition in the coffee business.
Discount variety store Tedi continued to expand aggressively in Germany in 2018. It holds, by far, the largest number of outlets among all variety store players.
Dutch retailer Hema wants to expand its presence in Germany’s city centres. The company aims to have 30-40 outlets open by 2019 (from 17 in 2018) and 150 outlets in the long term.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Variety Stores industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.