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Learn moreMar 2020
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Variety stores performed positively in 2019. Players in this channel are popular among a high number of consumers due to their continued focus on offering products at very low prices.
In order to create excitement and fun as well as to increase customer footfall, operators of variety stores have no choice but to constantly revisit their product selection. As a result, novelty played a key role in the strategies of the most successful variety stores in 2019.
Many players in this category are increasingly adopting e-commerce platforms, which are acting as a complement to their bricks-and-mortar stores. Although still a small part of overall sales, variety stores continue investing in e-commerce, photographing every article for their e-commerce stores and reorganising their logistics chains.
Otto’s, a family-owned Swiss company that offers a wide range of products at competitive prices, strengthened its leadership of variety stores in 2019, gaining marginal value share. The company has a dense and ever growing shopping network in Switzerland offering popular brands at low prices.
Second-ranked player Tchibo Schweiz continued to experience declining value sales in 2019. While the company’s coffee sales fared well, its non-food business continued to struggle.
Since its entry into Switzerland in 2016, Danish variety store Flying Tiger Copenhagen (Tiger Stores Switzerland) has continued expanding across the country. These stores are primarily located in shopping areas where consumer traffic is high and this fascia specialises in household and consumer goods, including cosmetics, stationery and kitchenware.
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Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Variety Stores industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.