Variety Stores in Switzerland

PROSPECTS

Variety stores performs positively

Variety stores performed positively in 2018. Variety store players were able to reach a higher number of consumers and continued to focus on offering products at very low prices, which enabled them to attract consumers from low-income households as well as more affluent consumers looking for bargains.

Novelty to remain key

In order to create excitement and fun as well as to increase customer footfall, operators of variety stores have no choice but to constantly revisit their product selection. As a result, novelty played a key role in the strategies of the most successful variety stores in 2018.

COMPETITIVE LANDSCAPE

Otto’s remains the leading player in variety stores

Otto’s, a family-owned Swiss company that offers a wide range of products at competitive prices, strengthened its leadership of variety stores in 2018, gaining marginal value share. Its strategy mainly focused on its aggressive price policy to secure its position in the challenging Swiss retailing environment.

Tchibo suffers from falling sales

Second-ranked player Tchibo Schweiz continued to experience declining value sales in 2018. While the company’s coffee sales fared well, its non-food business continued to struggle.

Flying Tiger Copenhagen expands in Switzerland

Danish variety store Flying Tiger Copenhagen opened its first store in Switzerland in 2016, and plans to expand across the country. These stores are primarily located in shopping areas where consumer traffic is high and this fascia specialises in household and consumer goods, including cosmetics, stationery and kitchenware.

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