Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
While video games registered a very high double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world. Causes of inflation were multiple, including persistent…
In 2022, video games posted double-digit current value growth, primarily due to the strong performance of digital video games software. Even in the post-pandemic scenario, playing video games has continued to be an important entertainment activity…
In 2023, a key driver of retail volume and value growth of video games in Mexico remained the creation of new titles. Such novelties have proven to be successfully in enticing consumers to make new purchases, while they also encourage in-game…