Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…
Video games experienced a healthy performance in 2022, although the rate of growth in constant value terms was much lower than previous years of the review period. As casual gamers returned to their pre-pandemic lifestyles and spent more time outside…
Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…
As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are…
Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…