Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…