Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Rampant inflation in 2022 forced consumers to tighten their belts and cut back on spending, such as travel and consumer foodservice. Many consumers continued to favour or turned to home entertainment, including video gaming. Therefore, following…
The popularity of mobile gaming continued to grow at a pace in Poland due to high levels of smartphone and tablets ownership. Young audiences may be the core users, but mobile gaming is also becoming more popular among a wider audience, including…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…