Video Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

Country Report

Video Games in Switzerland

Jan 2024

The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers…

USD 1,195
Strategy Briefing

Playtime at the Movies: How Big Screen Features Propel Toy Sales

Oct 2023

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…

USD 1,325
Country Report

Video Games in Germany

Jul 2023

In 2022, the German video games industry was being driven by advancements in technology, a growing number of gamers, and increased societal interest in gaming and e-sports. The industry is centred around the development of next-generation consoles,…

USD 1,195
Country Report

Video Games in the United Kingdom

May 2023

Video games hardware recorded a steep decline in its current value sales in 2022, driven by bad performances by both handheld and static consoles. In terms of handheld consoles, the main problem was that the Nintendo Switch Lite continued to be…

USD 1,195
Country Report

Video Games in Turkey

May 2023

In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…

USD 1,195
Country Report

Video Games in the Netherlands

May 2023

Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of…

USD 1,195
Country Report

Video Games in Sweden

May 2023

There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…

USD 1,195
Country Report

Video Games in Spain

May 2023

Due to stock disruption, inflation and reduced purchasing power, static consoles experienced a decrease in retail volume in 2022. The elimination of COVID-19 restrictions was another factor that marked the slowed down of the video games market, as…

USD 1,195
Country Report

Video Games in Italy

May 2023

In the main years of the Coronavirus (COVID-19) pandemic, 2020 and 2021, consumers increased their use of video games to kill time and spend time with family and friends, if often remotely. However, retail current value sales of video games started…

USD 1,195
Country Report

Video Games in France

May 2023

In 2022, the value sales of video games in France declined again, having recorded strong positive growth in 2020 due to COVID-19 lockdowns and home seclusion. During this time, consumers searched for entertainment and ways to pass the time within the…

USD 1,195
Strategy Briefing

Video Games in Western Europe

Oct 2021

Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…

USD 1,325
Strategy Briefing

Toys and Games Global Industry Overview

Jul 2020

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…

USD 1,325
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