Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…
There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…
Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of…
In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…