Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…
Sony Interactive Entertainment (SIE) is the gaming and digital entertainment arm of Sony Corp, formerly known as Sony Computer Entertainment (SCE). Sony has reorganised its business portfolio over time to better reflect how the company currently…
This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
During 2023, despite economic contraction and very high inflation, video games in Argentina managed to post sales growth, both in current and constant value terms, as children continued to migrate to video games, away from traditional toys and games.…
Contrary to traditional toys and games, video games in Australia maintained strong double-digit growth in 2023, driven mainly by digital games. Unlike traditional toys, video games is far from reaching maturity in the local market as the category…
Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console…
In 2023, video games in Canada experienced marginal growth following a decline in 2022 driven by the post-pandemic environment. While video games hardware witnessed volume declines, video games software, particularly digital formats, saw positive…
In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…
Video games was the big winner in France in 2023, supported by the significant rebound in video games hardware sales, which successfully resolved supply chain challenges previously encountered with static consoles. Moreover, a surge in volume sales…