Every year, Euromonitor International identifies the Top 10 Global Consumer Trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting.
Euromonitor asked more than 100 analysts from Eastern Europe to cast their votes and determine what trends will be significant in the region. In this video, Jana Rude outlines the top five consumer trends and how they apply to Eastern Europe.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Top Five Consumer Trends in Eastern Europe
8/29/2022
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
Global Overview of Income and Expenditure
Consumer markets are becoming increasingly K-shaped. While global income and spending continue to expand, inequality widened across nearly two-thirds of…
View ReportTop Five Trends in Income and Expenditure
Consumer spending is being reshaped by five converging forces. Macro shocks now hit wallets before prices move, rewarding brands built for stability. Inflation…
View ReportGlobal Economic Forecasts: Q2 2026
The Strait of Hormuz blockage is the defining economic shock of 2026, severing a critical energy corridor and driving oil prices sharply higher. Global growth…
View Report