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Top Five Consumer Trends in Eastern Europe

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Every year, Euromonitor International identifies the Top 10 Global Consumer Trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting. 
Euromonitor asked more than 100 analysts from Eastern Europe to cast their votes and determine what trends will be significant in the region. In this video, Jana Rude outlines the top five consumer trends and how they apply to Eastern Europe.

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