Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Top Five Consumer Trends in Eastern Europe

Jana Rude Profile Picture
Jana Rude Bio

Every year, Euromonitor International identifies the Top 10 Global Consumer Trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting. 
Euromonitor asked more than 100 analysts from Eastern Europe to cast their votes and determine what trends will be significant in the region. In this video, Jana Rude outlines the top five consumer trends and how they apply to Eastern Europe.

Interested in more insights? Subscribe to our content

Shop Our Reports

Income and Expenditure in Western Europe

Over the near term, mounting inflationary pressure is set to limit purchasing power of the European population and curb discretionary spending growth. In the…

View Report

Income and Expenditure in Middle East and Africa

Fast economic development in the Middle East and Africa region is unlocking high levels of unmet potential and resulting in diminishing regional disparities and…

View Report

Navigating the Cost-of-Living Crisis

After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are…

View Report
Related Content Top 10 Global Consumer Trends in Eastern Europe Learn More