Voice of the Consumer: Lifestyles Survey 2022: Key Insights report offers valuable insights into global consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations
This report comes in PPT.
Consumers are having to find ways to manage their budgets during times of high inflation and rising costs. Spending is focused on finding best value and alternative ways of accessing goods.
Strict 9-to-5 pre-pandemic routines have been disrupted as consumers embrace more flexibility in all aspects of their lives, particularly during the time they spend at home working, studying, eating and relaxing.
Emerging from the pandemic, many global consumers are looking for opportunities to improve and enhance their lives through upskilling, education and other learning opportunities. Many are also seeking more challenging and rewarding experiences.
Trust and authenticity are now key priorities. Consumers need to know not only that products meet their needs, but that the ethos and values of businesses align with their own.
After having had their social lives curtailed during the pandemic, consumers are re-engaging with friends and wider society, and they are determined to bring enjoyment back into their lives.
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