Voice of the Industry: Consumer Lifestyles 2021

February 2022

This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping and spending priorities and corporate strategy objectives from professionals working in companies spanning industries and geographies.

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Voice of the Industry: Consumer Lifestyles Survey Snapshot

Value for money remains the top priority for consumers as they balance frugality and indulgence

The rising cost of living and weakened momentum of economic recovery caused by the spread of the Omicron COVID-19 variant have heightened consumers’ focus on getting the most from their investments.

Convenience trumps safety as consumers embrace a simpler lifestyle

Consumers are taking in-store safety into their own hands but are relying on retailers to continue to invest in store-based solutions that make the shopping experience simpler and easier.

The shift to remote working policies

The workplace is undergoing permanent change, with workers located in multiple locations including the office, home and a variety of third spaces.

Tech investment crucial to leverage internal efficiencies and sales growth

Businesses are undergoing digital transformation in order to drive efficiencies and maximise revenue growth.

Two key focus areas for strategic planning in 2022 are customer experience and localisation

In response to consumers becoming even more empowered, companies are focusing on strategies to improve the customer experience and developing products that meet local market demand.

 

Introduction
Voice of the industry: Consumer lifestyles survey snapshot
Value for money remains the most important purchase criterion for consumers
Candy WashPass brings more system spending under one roof, with gains for all involved
Carrefour simplifies grocery shopping with voice command
Shifts in consumer behaviour to further influence sales in the year ahead
Six consumer trends spotlighted as having the most influence
New ways of working: One of the most influential trends in 2021
HubSpot extends flexible work policies amid the COVID-19 pandemic
Spending up, savings down in 2022
Emirates airline builds confidence in travel through its safety measures
Frugality and indulgence sit side by side
Lidl attracts middle-class deal seekers with new app
Safety remains important, but convenience is key for store-based investments
Flying Tiger Copenhagen makes scan and pay even quicker
A localised and consumer-centric corporate strategy is important in 2022
The Cheese Merchant now supplies high-quality products direct to UK consumers
Business must build awareness of consumer behaviour and trends
Corporate awareness of consumer behaviour and trends by industry
Glossier – a canonical example of a successful platform
Coca-Cola’s Wabi aggregates traditional trade
Companies continue to prioritise recovery and growth in 2022
The Great Resignation in developed economies
IBM pledges to reskill 30 million people globally by 2030
Key takeaways
Three important investment areas
About Euromonitor International’s Voice of the Industry Survey series
Respondents
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