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Voice of the Industry: Digital Survey

February 2022

Digital Survey includes input from more than 1,000 industry professionals working across sectors to understand how digital technology is reshaping commerce. The report discusses planned investments in key technologies and initiatives driven by these investments. We explore barriers hindering digital effectiveness for companies and commerce-based applications expected in the future.

USD 1,325
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Delivery

This report comes in PPT.

Key Findings

This report highlights the results of Euromonitor International’s Voice of the Industry: Digital Survey fielded in November 2020. The top findings from the survey include:

Half of respondents agree that being digital is important, but the majority do not see themselves as leaders. These results have largely remained unchanged across the four times this survey has been fielded, indicating that companies are not making progress on their digital journey.

Cloud, artificial intelligence and the Internet of Things (IoT) are the top three technologies that companies are planning to make investments in over the next five years. AI is expected to have the largest impact in the next five years.

The development of these technologies from a commerce perspective will be a multi-year process. Two thirds of the 36 use cases explored in this survey are not expected to take off for at least five years, which underscores how much of this is a long-term proposition.

About the report
About Euromonitor’s Voice of the Industry survey series
Key findings
Technological sophistication supports digital transformation agenda in the new normal
COVID-19 elevated technology’s strategic importance, speeding digital transformation
Most companies view digital as key, few setting pace in the industry
Lack of required skills remains key challenge while internal alignment and funding improve
Delivery, fulfilment and new ways of paying drive significant shift in digital commerce
Digital technologies continue to transform and innovate consumer-facing industries
More companies planned to accelerate technology-related investments in 2021
Cloud remained the most impactful technology, followed by artificial intelligence
Artificial intelligence expected to be the most impactful technology in the next five years
Wider use cases keeps cloud ahead of the list for planned investments in the next five years
Gaps in perceived business impact and planned investment challenge digital effectiveness
Lack of use case and limited knowledge remain key barriers to adoption of most technologies
Reasons for not investing in new technologies during 2021 (1)
Reasons for not investing in new technologies during 2021 (2)
The Voice of the Industry: digital survey spotlights six technologies
Technology spotlight: artificial intelligence
Impact of artificial intelligence on commerce
Leading sectors with planned investment in artificial intelligence
Technology spotlight: augmented reality/virtual reality
Impact of AR/VR on commerce
Leading sectors with planned investment in AR/VR
Technology spotlight: Internet of Things ( IoT )
Impact of Internet of Things on commerce
Leading sectors with planned investment in Internet of Things
Technology spotlight: cloud
Impact of cloud on commerce
Leading sectors with planned investment in cloud
Technology spotlight: 5G
Impact of 5G on commerce
Leading sectors with planned investment in 5G
Technology spotlight: blockchain
Impact of blockchain on commerce
Leading sectors with planned investment in blockchain
Tech-as-a-service ( TaaS ) to emerge faster, leading to accessible technology solutions
Pandemic strengthened commerce use cases for new and mature technologies
Key takeaways
About Euromonitor’s Voice of the Industry survey series
About the Voice of the Industry: digital survey geographic coverage in 2021
About the Voice of the Industry: digital survey respondents in 2021
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