Digital Survey includes input from more than 1,000 industry professionals working across sectors to understand how digital technology is reshaping commerce. The report discusses planned investments in key technologies and initiatives driven by these investments. We explore barriers hindering digital effectiveness for companies and commerce-based applications expected in the future.
This report comes in PPT.
This report highlights the results of Euromonitor International’s Voice of the Industry: Digital Survey fielded in November 2020. The top findings from the survey include:
Half of respondents agree that being digital is important, but the majority do not see themselves as leaders. These results have largely remained unchanged across the four times this survey has been fielded, indicating that companies are not making progress on their digital journey.
Cloud, artificial intelligence and the Internet of Things (IoT) are the top three technologies that companies are planning to make investments in over the next five years. AI is expected to have the largest impact in the next five years.
The development of these technologies from a commerce perspective will be a multi-year process. Two thirds of the 36 use cases explored in this survey are not expected to take off for at least five years, which underscores how much of this is a long-term proposition.
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