White Papers Learn how to solve business challenges with actionable insights from Euromonitor.
Find content by

K-Pop, K-Beauty and More: Exporting Korean Culture and Business

6/6/2016
Share:

300_koreanCulture&business-v1.0South Korea has emerged as one of the top drivers for global economic and fast moving consumer goods (FMCG) industries.  Many South Korean products’ successes are reliant upon the so-called Korean Wave or Hallyu, a coined term for the vast growing global interest in Korean pop-culture, celebrities and entertainment. Hallyu is used to market many Korean products and impacts the beauty and personal care, packaged food and alcoholic drinks industries.

In our latest white paper, we discuss South Korea’s products and the marketing strategies employed to make them successful globally. Download your complimentary copy today to learn how these marketing strategies and Hallyu might be applied to your business.

In this white paper you’ll learn:

• What is Hallyu and how is it being applied to many FMCG products in South Korea?

• South Korean marketing strategies that have created success for their products

• Opportunities to apply these strategies to your business

Download-Now

Interested in more insights? Subscribe to our content

Shop Our Reports

Spotlight on Asia Health and Beauty Consumers

In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This…

View Report

Beauty and Personal Care in Ukraine

In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted…

View Report

Beauty and Personal Care in Azerbaijan

Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;