World Market for In-Destination Spending

April 2023

In-destination spending is benefiting from the recovery of tourism, with pent-up demand and revenge travel driving trips abroad and powering visitor spending. Shopping is receiving a boost from the return of Chinese travellers after the removal of the country’s zero COVID-19 policy. In-destination spending is a key vehicle for sustainable tourism, with revenue kept in-destination creating jobs and opportunities for local communities.

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Key Takeaways

Riding the wave of recovery

In-destination spending worldwide is growing in line with the rebound in tourism as pent-up demand and revenge travel internationally, powers forward. In 2022, in-destination spending reached USD2,187 billion and is expected to grow 6.9% over 2023-2027.

Green light for shopping

Shopping remains the dominant category for in-destination spending, encompassing retail and duty-free shopping. In 2023, the market is expected to be valued at USD831 billion in constant prices. Asia Pacific is a particularly strong market for shopping, with the activity seen by many as a critical component of their trip.

Dominant two

China and the US are by far the most dominant markets for in-destination spending, due to the size of their domestic tourism sectors. The markets continue to battle for first position, with China overtaking the US in 2023, as pent-up demand and revenge travel kicked in.

Experiences all the way

In-destination spending is benefiting from converging megatrends, such as Experience More and Sustainability, as consumers increasingly seek curated experiences that are steeped in local culture and gastronomy. This is a win win for destinations where much needed tourism spending remains in-destination, whilst creating jobs and opportunities for local communities.

Return of China

In the key growth destinations of India and Thailand, the return of China to global tourism will provide much-needed revenue, spent in-destination. In addition, the return of Chinese travellers will deliver growth, job creation and a sustainable future for travel and tourism.

Scope
Travel in rebound mode following the devastating impact of COVID-19
Key takeaways
Evolution of the industry: recovery on track
Global country overview
Region by category: Asia leads the pack over the long term
Category by region: food and dining and shopping are popular in-destination activities
Regional channel trends: the dominance of offline remains
Top 10 markets: China and the US dominate the future outlook
In-destination spending rides the wave of experience seekers
Resounding consumer interest in real-life experiences drives uptake for travel
Huge potential for Experience More spending
Cost-of-living crisis elevates the need for value-for-money travel features
Seamless integration for the connected trip
Choice and variety of authentic, local food and drink is front-of-mind for travellers
Ocean Park creates immersive experiences, NFTs and events: Theme parks go meta
Disney: overlaying virtual on real-life experiences at its parks
Attractions
Experiences
Food and dining
Mobility
Wellness
Other in-destination spending
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe

Travel

Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

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