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Country Report

United Kingdom Flag Fast Food in the United Kingdom

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food continued to benefit from the overall economic issues that surrounded the UK for the last six years. Although 2013 saw the UK return to growth, this has not yet impacted the whole country, as the recovery was fuelled by consumer spending and increased levels of debt. This means that as yet there has been no indication of wages rising above the rate of inflation, and disposable incomes remain squeezed. This in turn helped fast food, which benefited as it is much cheaper and more convenient.

COMPETITIVE LANDSCAPE

  • McDonald’s was the leading player in foodservice in the UK in 2013, thanks to its 16% share of fast food in value terms. It was only the third largest player in terms of outlets, however, behind Greggs and Subway. McDonald’s saw its sales rise to £2.3 billion in 2013. At the beginning of 2013 McDonald’s capitalised on the meat scandal which hit rival Burger King, which had to dump many products as they were contaminated with horse meat. McDonald’s launched a print advertising campaign in The Sun, The Mirror and The Daily Star saying “B is for the 100% British & Irish beef in our burgers”. McDonald’s also gained turnover from the introduction of a more premium menu, called Great Tastes of America. This, coupled with the super-cheap saver menu (where prices start at 89p) provided a far greater range to the McDonald’s menu and led to a considerable rise in sales.

PROSPECTS

  • Trade conditions in fast food in the UK are expected to remain challenging, in spite of the return of the UK economy to growth. This is because the recovery at the current time appears to be quite heavily tilted towards London and the Southeast, and is dependent in many cases on consumer spending and high levels of indebtedness. Furthermore, wages are not forecast to overtake inflation until 2015. As disposable incomes decline further, and with further government cuts still to be implemented, the number of outlets is forecast to see only low growth, as operating costs are rising, and it will not be economically viable to keep many establishments open, especially in less populated areas. Clearly, whilst innovation in London and the Southeast will continue, with the aim of attracting consumers, the scenario is expected to be less favourable in other parts of the country, which have seen house prices decline and rising unemployment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in United Kingdom?
  • What are the major brands in United Kingdom?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in United Kingdom?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in the United Kingdom - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in the United Kingdom - Company Profiles

Wasabi Co Ltd in Consumer Foodservice (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Wasabi Co Ltd: Key Facts
  • Summary 2 Wasabi Co Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Wasabi Co Ltd: Competitive Position 2013

Consumer Foodservice in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

UK turns the corner and consumer foodservice follows

Mixed messages within the market

Independents continue to struggle against the chains

Stand-alone remains the dominant format

Challenges continue, but growth is finally forecast

KEY TRENDS AND DEVELOPMENTS

UK economy starts to turn...at last

Bars/pubs continue to look to food as the answer

Changing face of the high street represents both a challenge and an opportunity

Chained Asian food continues to rise, with fast food performing particularly well

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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