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Country Report

United Kingdom Flag Fast Food in the United Kingdom

| Pages: 46

Price: US$900

About this Report

Executive Summary

TRENDS

  • The economic downturn and reduced purchasing power pushed consumers to cut back and trade down, so restaurant meals have been replaced by fast foods. However, the impact on the overall market is limited as the category also has to battle its unhealthy image. In fact value sales through fast food outlets rose by a modest a 0.2% in 2012, transactions managed to perform slightly better rising by 0.5%, while the number of outlets declined by 0.4%. However, chained fast food reported better growth than independents as the former saw value sales rise by almost 2% in 2012 to £6.9 billion, similar growth was reported in the number of outlets, and volume transactions increased by over 1%, although the high promotional level contributed to the erosion of value sales, as promotions have become a stable feature of the foodservice market to attract consumers. The chained fast food category is supported by large players which operate at international level and have implemented important expansion plans, but also announced their desire to continue with this strategy in future, among them McDonald’s, Greggs and Subway. The number of outlets is in a declining trend from the peak of just over 39,000 reached in 2006. Independent fast food accounted for 75% of outlets at the end of the review period, but just half of value sales.

COMPETITIVE LANDSCAPE

  • McDonald’s is the leading player in the UK foodservice market accounting for over one-third of value sales in 2012, while ranking third in terms of outlets with a share of 13%, behind Greggs, the leader with an outlet share of 18%, and Subway (16%). McDonald’s saw sales rise by 2% in 2012, although slowing down compared with the previous year when sales increased by 5%, while the number of outlets increased by 2%. At the beginning of 2013 McDonald’s capitalised on the meat scandal which hit rival Burger King, which had to dump many products as being contaminated with horse meat. McDonald’s launched a print ad campaign in The Sun, The Mirror and The Daily Star saying “B is for the 100% British & Irish beef in our burgers.”

PROSPECTS

  • Trade conditions in the UK fast food market are expected to remain challenging, as disposable incomes decline further as government cuts are implemented. The number of outlets is forecast to continue to decline as operating costs rise, as it will not be economically viable to keep many establishments open, especially in less populated areas. Clearly, while London and the south-east innovation will continue with the aim of attracting consumers, the scenario is expected to be less favourable in other parts of the country, which has seen house prices decline and rising unemployment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in United Kingdom?
  • What are the major brands in United Kingdom?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in United Kingdom?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in the United Kingdom - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in the United Kingdom - Company Profiles

McDonald's Restaurants Ltd in Consumer Foodservice (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 McDonald’s Restaurants Ltd: Key Facts
  • Summary 2 McDonald’s Restaurants Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 McDonald’s Restaurants Ltd: Competitive Position 2012

Nando's Chickenland Ltd in Consumer Foodservice (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nando’s Chickenland Ltd: Key Facts
  • Summary 5 Nando’s Chickenland Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Nando’s Chickenland Ltd: Competitive Position 2012

Wasabi Co Ltd in Consumer Foodservice (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Wasabi Co Limited: Key Facts
  • Summary 8 Wasabi Co. Limited: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 9 Wasabi Co Ltd: Competitive Position 2012

Consumer Foodservice in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Market stagnant but resilient in economic downturn

Consumers trade down

High fragmentation but increasing concentration

Footfall key to location

Still a difficult time ahead

KEY TRENDS AND DEVELOPMENTS

Challenging market due to economic backdrop

Pubs continue to see food sales grow faster than drinks’

Foodservices goes digital

The legislative environment

Asian and chicken on the rise

CITY KEY TRENDS AND DEVELOPMENTS

City

  • Table 28 Consumer Expenditure on Consumer Foodservice 2006-2010

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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