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Country Report

Dominican Republic Flag Grocery Retailers in Dominican Republic

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • One of the most noted movements within grocery retailing in 2015 came from the emerging channel of discounters. The channel, solely represented by Aprezio from the leading player Ramos Business Group (Grupo Ramos), is showing strong growth. The brand started operating in 2012 with seven outlets but had more than doubled its presence by 2015 with 15 opened locations. Although discounters remained a small channel at a country level, it might be a sign of consumers that use traditional retailers trading up to discounters as a first step into modern retailers. Company executives explain how this channel brings their products closer to consumers, as they use smaller stores that can be located in densely populated neighbourhoods of lower-income consumers, who would otherwise shop in traditional colmados.

COMPETITIVE LANDSCAPE

  • Ramos Business Group (Grupo Ramos) and Centro Cuesta Nacional continued to lead grocery retailers in 2015, recording respective value shares of 10% and 8%. The rest of the category was quite fragmented, involving a number of smaller competitors. Ramos Business Group (Grupo Ramos) has a multi-brand strategy, strongly promoting its hypermarkets Multicentro La Sirena, which somewhat cannibalised sales of Supermercados Pola. The group also launched the first discounter brand in the country, Aprezio, in 2012. The introduction had difficulty in finding an accurate identity for the brand, and also had profitability issues; however, over the last two years of the review period, including in 2015, the brand was very successful in terms of new outlet openings and sales growth. Discounters have proven very successful formats within developing economies, as such outlets act as an entry door for modern retailing for customers of traditional channels. The second leading player, Centro Cuesta Nacional, manages three brands: Jumbo, Jumbo Express and Supermercados Nacional. The group also owns other brands outside of grocery retailing, which are present in home furnishings, stationery, and toys and games stores. As a global strategy for the holding company, the retailer has focused in clustering all of its formats in the same location around a shared plaza, creating an environment similar to a shopping centre. This taps into growing interest from consumers in one-stop shopping, hence the success of the player’s strategy.

PROSPECTS

  • Changing demographics are set to continue over the long term, including over the forecast period. Increasing urbanisation, leading to faster and busier lifestyles, is likely to have an impact on grocery retailing in the Dominican Republic. It is likely that consumers will continue to search for higher convenience in products as well as in channels, benefiting modern players versus traditional options. Grocery retailers is set to record growth at constant 2015 prices over the forecast period that is marginally higher than was registered over the review period. Some channels, such as supermarkets and hypermarkets, will increase in maturity, maintaining high growth rates but at lower levels compared to those over the review period. Other emerging channels, such as chained forecourt retailers and discounters, are set to record stronger performances as they attract a growing consumer base.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Dominican Republic?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Dominican Republic?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Dominican Republic - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: La Cadena, Supermarkets in Santo Domingo
  • Chart 2 Modern Grocery Retailers: On the Run, Chained Forecourts in Santo Domingo
  • Chart 3 Traditional Grocery Retailers: Las Dunas, Independent Small Grocers in Santo Domingo

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  • Table 2 Sales in Grocery Retailers by Channel: Value 2010-2015
  • Table 3 Grocery Retailers Outlets by Channel: Units 2010-2015
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  • Table 6 Grocery Retailers GBO Company Shares: % Value 2011-2015
  • Table 7 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  • Table 8 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  • Table 9 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020

Grocery Retailers in Dominican Republic - Company Profiles

Centro Cuesta Nacional in Retailing (Dominican Republic)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 1 Centro Cuesta Nacional: Share of Sales Generated by Internet Retailing 2013-2015

PRIVATE LABEL

  • Summary 2 Centro Cuesta Nacional: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Centro Cuesta Nacional: Competitive Position 2015

Ramos Business Group (Grupo Ramos) in Retailing (Dominican Republic)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 4 Ramos Business Group (Grupo Ramos): Share of Sales Generated by Internet Retailing 2013-2015

PRIVATE LABEL

  • Summary 5 Ramos Business Group (Grupo Ramos): Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Ramos Business Group (Grupo Ramos): Competitive Position 2015

Retailing in Dominican Republic - Industry Context

EXECUTIVE SUMMARY

Stable performance after recovery

Wide product assortment proves successful

Cross-category competition increasing

High level of fragmentation limits leadership

Mixed results expected for different channels

KEY TRENDS AND DEVELOPMENTS

Performance on a par with the country´s economy

Convenience driving cross-category competition

Innovation an important tool for growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 7 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

Seasonality

MARKET DATA

  • Table 15 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 16 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 17 Sales in Store-Based Retailing by Channel: Value 2010-2015
  • Table 18 Store-Based Retailing Outlets by Channel: Units 2010-2015
  • Table 19 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
  • Table 20 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 21 Retailing GBO Company Shares: % Value 2011-2015
  • Table 22 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 29 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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