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Country Report

Dominican Republic Flag Grocery Retailers in Dominican Republic

| Pages: 45

Price: US$990

About this Report

Executive Summary

TRENDS

  • Following sluggish growth in 2013, grocery retailers rebounded in 2014, growing by 9% in current value sales terms. This growth rate was largely in line with the 10% CAGR achieved over the review period. The VAT on many domestically-produced staples, such as coffee, sugar, cooking oil and butter, among others increased from 8% to 11% in January 2014, further crimping consumer budgets. Many larger chained grocery retailers announced that they would absorb the VAT for one month, passing along savings and goodwill to consumers. Consumer confidence began to re-emerge during the end of the first quarter and grocery retailers gradually increased unit pricing, above and beyond enforcing the increased VAT, throughout the remainder of the year. Prices grew at an average of nearly 9% throughout the year. Notwithstanding, grocery retailers continued to show caution in growing outlet numbers and selling space in order to recover a balance in value sales sacrificed by the economic downturn in 2013.

COMPETITIVE LANDSCAPE

  • Despite the continued lead of Grupo Ramos and Centro Cuesta Nacional in grocery retailers, which combined to capture one fifth of the channel’s sales in 2014, the landscape remained highly fragmented. The top five companies accounted for 28% current value share and the top 10 combined for less than one third of current value grocery retailers’ sales. The two leading companies each pursue a different strategy for growth and reaching out to consumers. Grupo Ramos, which captured 10% value share in 2014, was successful in expanding its popular hypermarket chain Multicentro La Sirena. The focus on this brand stymied growth of its Supermercados Pola, but in 2012 the company opened the first discounters retail format in the country with its Aprezio brand. While Grupo Ramos continued to experiment with establishing an identity for Aprezio, discounters is likely to show strong growth over the forecast period, positioned between independent small grocers and supermarkets in product offerings and pricing. Centro Cuesta Nacional accounted for 9% value share of grocery retailers in 2014 and has relied on growing its supermarket brand Supermercados Nacional. In addition to its hypermarket brand Jumbo and its Jumbo Express outlets, the company owns additional brands outside of grocery retailers offering home furnishings, paper supplies and children’s’ toys, among others. The growth strategy for Centro Cuesta Nacional centred on locating new supermarket outlets in plazas surrounded by its other non-grocery outlets to create a mall environment and the hypermarket convenience of one-stop shopping.

PROSPECTS

  • In response to the growing encroachment by modern grocery retailers, traditional channels will strive to expand their product offerings and find new specific features to maintain a shrinking consumer base. Independent small grocers can be expected to gradually increase selling space, move toward modernised refrigeration capabilities and expand product lines of imported grocery items. Food/drink/tobacco specialists will continue to focus on opening locations in plazas or near other complementary business such as restaurants. This channel will focus on offering diversified product lines of difficult to find brands in other grocery retailers. Supermarkets and hypermarkets stand the most to gain as they expand location numbers to communities throughout the country. Numerous modern grocery retailers are waiting in the wings as they observe the degree of success for the Grupo Ramos discounters brand Aprezio. The latter is currently struggling with establishing an identity and has yet to reach profitability. Notwithstanding, discounters, positioned between independent small grocers and supermarkets, shows strong promise to offer consumers a wide variety of domestic and imported food items at mid-ranged prices. Should the model prove successful, it can be expected that other players, notably Centro Cuesta Nacional will step in to provide an alternative to the Aprezio discounters brand. Principals in the Dominican Republic proceed cautiously and these developments are likely to unfold gradually over the forecast period and beyond.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Dominican Republic?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Dominican Republic?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Dominican Republic - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: La Cadena, Supermarkets in Santo Domingo
  • Chart 2 Modern Grocery Retailers: On the Run, Chained Forecourts in Santo Domingo
  • Chart 3 Traditional Grocery Retailers: Las Dunas, Independent Small Grocers in Santo Domingo

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
  • Table 2 Sales in Grocery Retailers by Channel: Value 2009-2014
  • Table 3 Grocery Retailers Outlets by Channel: Units 2009-2014
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
  • Table 6 Grocery Retailers Company Shares: % Value 2010-2014
  • Table 7 Grocery Retailers Brand Shares: % Value 2011-2014
  • Table 8 Grocery Retailers Brand Shares: Outlets 2011-2014
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2011-2014
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019

Grocery Retailers in Dominican Republic - Company Profiles

Almacenes Iberia CxA in Retailing (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Almacenes Iberia CxA: Key Facts
  • Summary 2 Almacenes Iberia CxA: Operational Indicators 2012–2014

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 Almacenes Iberia CxA: Competitive Position 2014

Centro Cuesta Nacional in Retailing (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Centro Cuesta Nacional: Key Facts
  • Summary 5 Centro Cuesta Nacional: Operational Indicators 2012–2014

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 6 Centro Cuesta Nacional: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Centro Cuesta Nacional: Competitive Position 2014

Grupo Lama CxA in Retailing (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Grupo Lama CxA: Key Facts
  • Summary 9 Grupo Lama CxA: Operational Indicators 2012–2014

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 10 Grupo Lama CxA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Grupo Lama CxA: Competitive Position 2014

Ramos Business Group (Grupo Ramos) in Retailing (Dominican Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Ramos Business Group (Grupo Ramos): Key Facts
  • Summary 13 Ramos Business Group (Grupo Ramos): Operational Indicators 2012–2014

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 14 Ramos Business Group (Grupo Ramos): Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 15 Ramos Business Group (Grupo Ramos): Competitive Position 2014

Retailing in Dominican Republic - Industry Context

EXECUTIVE SUMMARY

Retailing rebounds in 2014

Diversified retailers outperform retailing specialists

Grocery retailers increasingly expand non-grocery product lines

Fragmented landscape led by Ramos Business Group and Centro Cuesta Nacional

Mixed retailers poised to show the strongest growth

KEY TRENDS AND DEVELOPMENTS

Growing economy likely to lead segmented marketing strategies

Internet retailing is here to stay

Department stores show a keen ability to adapt

MARKET INDICATORS

  • Table 15 Employment in Retailing 2009-2014

MARKET DATA

  • Table 16 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 17 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 18 Sales in Store-Based Retailing by Channel: Value 2009-2014
  • Table 19 Store-Based Retailing Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2009-2014
  • Table 21 Store-Based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 23 Retailing Company Shares: % Value 2010-2014
  • Table 24 Retailing Brand Shares: % Value 2011-2014
  • Table 25 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 29 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2014-2019
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2014-2019
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 16 Standard Opening Hours by Channel Type 2013
  • Table 34 Number of Shopping Centres/Malls 2011-2014

Cash and carry

DEFINITIONS

Store-based retailing

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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