Snacks such as roasted chickpeas, ancient grain crackers and vegetable chips are rapidly gaining popularity in Ireland. The inherent advantage that these types of snacks have is that they contain higher levels of protein and nutritional value than other savoury snacks, serving as the perfect alternative to perceived unhealthy indulgent snacks.
Vegan and plant-based products are likely to gain further popularity in the coming years, as an increasing number of consumers become interested in both the environment and animal welfare, with these products also benefiting from a healthy image. This should benefit dietary and free from food and drinks.
Products that offer functionality or fortification will continue to increase in popularity, with their consumer base widening beyond those with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, products that claim to offer a good source of omega 3s, a fortified/functional health and wellness attribute, are anticipated to record positive growth in snacks over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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