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Country Report

Germany Flag Microwaves in Germany

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • As a growing number of manufacturers of microwaves are offering more sophisticated multifunctional appliances, including grill or steaming functions for healthier cooking, and more consumers are become convinced of the benefits of these products. Not only is this trend driving volume sales of microwaves in Germany, it is also impacting value sales positively, as the average unit price in the category continued to increase in 2014.

COMPETITIVE LANDSCAPE

  • Despite the fierce and constantly growing competition within microwaves in Germany, Sharp Electronics (Europe) GmbH continued to lead the category, with a 19% volume share in 2014. It was followed by Samsung Electronics Deutschland GmbH with 16%. Both companies offer a wide range of highly sophisticated yet affordable products, including some simpler models for consumers with lower incomes. Their expertise, in combination with a large product portfolio to address a wide public, supports these companies’ strong position in microwaves in Germany.

PROSPECTS

  • Progress in the technology and functions of microwaves is expected to support the positive volume sales development of microwaves in Germany during the forecast period. As consumers continue to seek time- and cost-saving solutions to make their daily lives easier without having to miss out on anything, including a healthy or tasty meal, more sophisticated microwaves are likely to convince a growing number of consumers of their benefits. Thus volume sales are expected to show further growth between 2014 and 2019.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Microwaves in Germany?
  • What are the major brands in Germany?
  • How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
  • Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Microwaves in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Microwaves by Category: Volume 2009-2014
  • Table 2 Sales of Microwaves by Category: Value 2009-2014
  • Table 3 Sales of Microwaves by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Microwaves by Category: % Value Growth 2009-2014
  • Table 5 Sales of Microwaves by Type: % Volume 2010-2014
  • Table 6 NBO Company Shares of Microwaves: % Volume 2010-2014
  • Table 7 LBN Brand Shares of Microwaves: % Volume 2011-2014
  • Table 8 Microwaves by Distribution Format: % Volume 2009-2014
  • Table 9 Forecast Sales of Microwaves by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Microwaves by Category: Value 2014-2019
  • Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019

Microwaves in Germany - Company Profiles

Clatronic GmbH in Consumer Appliances (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Clatronic GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Clatronic GmbH: Competitive Position 2014

Consumer Appliances in Germany - Industry Context

EXECUTIVE SUMMARY

On a winning streak – consumer appliances in Germany registers further growth

Paradoxically, higher cost of living drives sales of consumer appliances

Competitive landscape remains fragmented amid a few strong domestic names

Specialist retailers grow online

Saturation and durability set to hamper future growth of consumer appliances

KEY TRENDS AND DEVELOPMENTS

Green means “go” – positive impact of energy regulations on consumer appliances

People buy from people: lasting appeal of electronics and appliance specialist retailers

Expensive and hectic lifestyles facilitate product volume growth and premiumisation

Smart homes – still more a vision than a trend in 2014

MARKET INDICATORS

  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 15 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 16 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 23 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 24 Sales of Small Appliances by Category: Value 2009-2014
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 27 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 28 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 29 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 30 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 31 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 32 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Microwaves
    • Built-in Microwaves
    • Freestanding Microwaves

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Producer Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Trade Statistics - Volume
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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