print

Country Report

Germany Flag Microwaves in Germany

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • The strong volume growth of microwaves in 2013 can mainly be attributed to the demand for built-in microwaves. This trend was due to the growth in newly built homes in Germany, which had a knock-on effect on sales of built-in microwaves in 2013. Consumers looked for built-in microwaves with value-added features and technological advances, such as steaming and grill functions. As a result, built-in microwaves also grew strongly in value terms, with unit prices increasing by 5% in 2013.

COMPETITIVE LANDSCAPE

  • In 2013 Sharp Corp led microwaves in Germany in a relatively contested category, with Samsung relatively close on its heels. Sharp Corp held a consistently strong position within microwaves, although volume sales were pressured in 2013 due to the fierce competition from other brand manufacturers. For example, Panasonic showed a very strong volume performance in 2013, and the brand managed to increase its share by one percentage point in volume terms. Panasonic is a very well-established player, ranking third overall in microwaves in Germany in 2013.

PROSPECTS

  • The continual consumer demand for time-saving solutions such as microwaves is likely to have a positive impact on volume sales over the forecast period. Due to the high level of convenience of microwaves, it is also expected to resonate well with the older generation; in particular, freestanding microwaves are considered to be popular amongst the target group. As a result, microwaves is anticipated to show a volume sales increase over the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Microwaves Market Research Report

doc_excel_table.png Sample Microwaves Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Microwaves in Germany?
  • What are the major brands in Germany?
  • How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
  • Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Microwaves in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Microwaves by Category: Volume 2008-2013
  • Table 2 Sales of Microwaves by Category: Value 2008-2013
  • Table 3 Sales of Microwaves by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Microwaves by Category: % Value Growth 2008-2013
  • Table 5 Sales of Microwaves by Type: % Volume 2009-2013
  • Table 6 NBO Company Shares of Microwaves: % Volume 2009-2013
  • Table 7 LBN Brand Shares of Microwaves: % Volume 2010-2013
  • Table 8 Microwaves by Distribution Format: % Volume 2008-2013
  • Table 9 Forecast Sales of Microwaves by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Microwaves by Category: Value 2013-2018
  • Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2013-2018

Microwaves in Germany - Company Profiles

Clatronic GmbH in Consumer Appliances (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Clatronic GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Clatronic GmbH: Competitive Position 2013

Consumer Appliances in Germany - Industry Context

EXECUTIVE SUMMARY

Consumer appliances maintains good growth, with a boost from trading up

EU labelling system boosts sales

Specialist retailers define consumer appliances

The growth of German players intensifies the competitive environment

Stagnating performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

The German government stresses the importance of reducing energy consumption

Electronics and appliance specialist retailers continues to lead

Manufacturers push smart and connected consumer appliances

Increasingly hectic lifestyles shape demand in consumer appliances

MARKET INDICATORS

  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2008-2013

MARKET DATA

  • Table 15 Sales of Consumer Appliances by Category: Volume 2008-2013
  • Table 16 Sales of Consumer Appliances by Category: Value 2008-2013
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  • Table 23 Sales of Small Appliances by Category: Volume 2008-2013
  • Table 24 Sales of Small Appliances by Category: Value 2008-2013
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2008-2013
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2008-2013
  • Table 27 NBO Company Shares of Major Appliances: % Volume 2009-2013
  • Table 28 LBN Brand Shares of Major Appliances: % Volume 2010-2013
  • Table 29 NBO Company Shares of Small Appliances: % Volume 2009-2013
  • Table 30 LBN Brand Shares of Small Appliances: % Volume 2010-2013
  • Table 31 Distribution of Major Appliances by Format: % Volume 2008-2013
  • Table 32 Distribution of Small Appliances by Format: % Volume 2008-2013
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2013-2018
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2013-2018
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Microwaves
    • Built-in Microwaves
    • Freestanding Microwaves

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Replacement Cycles
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!