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Country Report

India Flag Other Hot Drinks in India

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Manufacturers continued to focus on two distinct product claims depending on the season and marketed them accordingly. Firstly physical health, the campaigns for which covered most of the year, and mental nutrition, which was the primary focus during pre-exam seasons. Players leveraged a wave of popularity of health and wellness drinks and consumers’ readiness to buy products with health-promoting benefits. In addition, the expanding range of other hot drinks products continued to give a much-needed push to the category.

COMPETITIVE LANDSCAPE

  • GlaxoSmithKline Consumer Healthcare Ltd continued to lead the category and accounted for 64% of retail value sales in 2015. The company continued to focus on extensions of its flagship product Horlicks, such as Horlicks Junior, Mother’s Horlicks and Women’s Horlicks. On International Women’s Day, the company launched a promotion campaign that focused on mother-daughter relationships and engaged via social media with a Twitter tag #LoveYouMaa (Love you Mom). in September 2015, the company launched its “Unlock” campaign, which focused on the importance of supplementing a child’s regular diet to fill nutrition gaps.

PROSPECTS

  • Other hot drinks is expected to remain dominated by chocolate-based flavoured powder drinks as the main consumers of this type of drink are children who like the chocolate taste most. With the growing popularity of healthy lifestyles, family nutrition will be of prime importance and the consumer base is expected to expand to include adults and teenagers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in India?
  • What are the major brands in India?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Other Hot Drinks in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2010-2015
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2010-2015
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2010-2015
  • Table 6 NBO Company Shares of Other Hot Drinks: % Retail Value 2011-2015
  • Table 7 LBN Brand Shares of Other Hot Drinks: % Retail Value 2012-2015
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: Value 2015-2020
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
  • Table 12 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2015-2020

Other Hot Drinks in India - Company Profiles

GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
  • Summary 2 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2015

Hot Drinks in India - Industry Context

EXECUTIVE SUMMARY

Premiumisation drives value sales

Healthy lifestyle trends drives growth for hot drinks

International brands lead hot drinks in India

Key new products focus on healthier products

Positive forecast growth for hot drinks

KEY TRENDS AND DEVELOPMENTS

Coffee and other hot drinks gain total brewed volume share

Leading manufacturers venture into foodservice

Hot drink manufacturers explore internet retailing channel

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive landscape

Prospects

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 23 Retail Sales of Hot Drinks by Region: Volume 2010-2015
  • Table 24 Retail Sales of Hot Drinks by Region: Value 2010-2015
  • Table 25 Retail Sales of Hot Drinks by Region: % Volume Growth 2010-2015
  • Table 26 Retail Sales of Hot Drinks by Region: % Value Growth 2010-2015
  • Table 27 Foodservice Sales of Hot Drinks by Region: Volume 2010-2015
  • Table 28 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2010-2015
  • Table 29 Total Sales of Hot Drinks by Region: Total Volume 2010-2015
  • Table 30 Total Sales of Hot Drinks by Region: % Total Volume Growth 2010-2015
  • Table 31 Retail Sales of Hot Drinks by Rural vs Urban: % Value 2015
  • Table 32 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 33 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 34 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 35 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 36 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 37 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 38 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 39 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 40 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 41 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 42 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 43 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 44 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 45 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 46 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
  • Table 47 Forecast Retail Sales of Hot Drinks by Region: Volume 2015-2020
  • Table 48 Forecast Retail Sales of Hot Drinks by Region: Value 2015-2020
  • Table 49 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2015-2020
  • Table 50 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2015-2020
  • Table 51 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2015-2020
  • Table 52 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2015-2020
  • Table 53 Forecast Total Sales of Hot Drinks by Region: Total Volume 2015-2020
  • Table 54 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2015-2020

APPENDIX

Production/import/export data

  • Summary 4 Production of Hot Drinks by Category 2010-2015

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Other Hot Drinks
    • Flavoured Powder Drinks
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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