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Country Report

India Flag Other Hot Drinks in India

Price: US$900

About this Report

Executive Summary

TRENDS

  • Malt-based hot drinks in particular continued to benefit in 2013, as mothers became more aware of the nutritional needs of their children. Manufacturers including GlaxoSmithKline Consumer Healthcare promoted their brands strongly, by means of TV commercials, digital media and in-store campaigns. Manufacturers have also focused on highlighting health benefits of malt-based hot drinks’ packaging in order to attract consumers. Such campaigns and the presence of attractive packaging have so far successfully persuaded consumers to buy other hot drinks, including malt-based drinks and also chocolate-based flavoured powder drinks.

COMPETITIVE LANDSCAPE

  • GlaxoSmithKline maintained its lead with an 84% value share, mainly due to the countrywide popularity of Horlicks and associated variants. The company’s other brands, such as Boost , also gained popularity amongst consumers of different ages. GlaxoSmithKline continued to promote Horlicks with TV commercials and in-store promotions, mainly in modern retail stores.

PROSPECTS

  • With manufacturers positioning their brands as providing complete nutrition, other hot drinks is likely to gain further popularity during the forecast period. In addition, manufacturers are likely to adopt aggressive promotional activity, including in-store promotions and discounts, to encourage brand sales. To gain volume sales, companies are also likely to promote brands in rural areas and tier two cities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Hot Drinks in India?
  • What are the major brands in India?
  • What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
  • What role does vending play in the hot chocolate drinks market?
  • Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Other Hot Drinks in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2008-2013
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2008-2013
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2008-2013
  • Table 6 NBO Company Shares of Other Hot Drinks: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Other Hot Drinks: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
  • Table 12 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2013-2018

Other Hot Drinks in India - Company Profiles

GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
  • Summary 2 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2013

Hot Drinks in India - Industry Context

EXECUTIVE SUMMARY

Hot drinks continues growth momentum

Hot drinks move towards premiumisation

Multinationals maintain lead

Modern retailers increase penetration and gain further popularity

Hot drinks promises positive growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Expansion of chained cafés drives growth of premium hot drinks

Manufacturers promote hot drinks on health and wellness platform

Manufacturers focus on new flavours to attract urban consumers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 23 Retail Sales of Hot Drinks by Region: Volume 2008-2013
  • Table 24 Retail Sales of Hot Drinks by Region: Value 2008-2013
  • Table 25 Retail Sales of Hot Drinks by Region: % Volume Growth 2008-2013
  • Table 26 Retail Sales of Hot Drinks by Region: % Value Growth 2008-2013
  • Table 27 Foodservice Sales of Hot Drinks by Region: Volume 2008-2013
  • Table 28 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2008-2013
  • Table 29 Total Sales of Hot Drinks by Region: Total Volume 2008-2013
  • Table 30 Total Sales of Hot Drinks by Region: % Total Volume Growth 2008-2013
  • Table 31 Retail Sales of Hot Drinks by Rural vs Urban: % Value 2013
  • Table 32 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 33 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 34 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 35 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 36 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 37 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 39 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 40 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 41 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 42 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 43 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 44 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 46 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
  • Table 47 Forecast Retail Sales of Hot Drinks by Region: Volume 2013-2018
  • Table 48 Forecast Retail Sales of Hot Drinks by Region: Value 2013-2018
  • Table 49 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2013-2018
  • Table 50 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2013-2018
  • Table 51 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2013-2018
  • Table 52 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2013-2018
  • Table 53 Forecast Total Sales of Hot Drinks by Region: Total Volume 2013-2018
  • Table 54 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 55 Production/Imports/Exports/Apparent Consumption of Tea by Category 2008-2013
  • Table 56 Production/Imports/Exports/Apparent Consumption of Coffee by Category 2008-2013

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Other Hot Drinks
    • Flavoured Powder Drinks
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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