Many areas of ready meals packaging saw strong growth in 2020 when the pandemic hit Australia, with most of them recording an improved year-on-year performance. The COVID-19 pandemic saw foodservice closures and other restrictions, with many consumers spending more time at home.
Prepared salads packaging saw slower retail unit volume growth in both 2020 and 2021 than it had in the previous years of the review period. Prepared salads lost on-the-go sales with consumers in home seclusion for extended periods.
With home seclusion and foodservice closures among the COVID-19 restrictions in Australia, stringent lockdown limitations have resulted in a huge shift in lifestyles and consumer preferences, with home cooking becoming increasingly popular. Convenience and flavour variety remain key themes as customers make more meals at home while looking for more cheap convenience foods with a longer shelf life.
Health and wellness will become an increasing preoccupation for many consumers in the forecast period, with this linked not only to population ageing and an increasing understanding of nutrition but also due to consumers seeking healthier lifestyles in the wake of the COVID-19 pandemic. Ready meals with a healthy positioning are therefore likely to perform well.
Dinner mixes are becoming increasingly popular because they provide consumers with a convenient but enjoyable way to customise the preparation of their meals using fresh ingredients. When it comes to ready meals, consumers want options that do not skimp on quality, ingredients or flavour.
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Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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