While consumption of shelf stable ready meals continued to increase in both 2020 and 2021, growth in this category was curbed due to the surging interest in cooking meals at home from scratch using fresh ingredients that has been seen among the Vietnamese population since the onset of the COVID-19 pandemic. This limited the growth prospects of metal food cans used in shelf stable ready meals in 2020 and 2021.
Metal food cans remains the dominant pack type in shelf stable ready meals. Shelf stable food in general is typically packaged in metal food cans in Vietnam as this pack type better preserves the contents at room temperature.
In ready meals, players tend to refresh or change the packaging more to maintain a connection with existing consumers and attract new consumers. Packaging is closely associated with brand image and is an increasingly important part of company strategy.
Diversification is expected to remain a major trend in ready meals throughout the forecast period. A wider range of ready meals is expected to become available as manufacturers and brand owners look to tap into rising demand among a more diverse consumer base.
Although flexible plastic remains the leading pack type in frozen ready meals, other pack types are becoming available for different products. For example, Bun Bo Hue frozen ready meals from CJ Cau Tre Foods come in thin wall plastic containers.
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Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ready Meals Packaging industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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