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Country Report

Nigeria Flag Retailing in Nigeria

| Pages: 59

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Retail sales in Nigeria continue to grow strongly and faster than GDP

The retailing sector in Nigeria continues to expand, with value sales increasing strongly in 2013 and faster than real GDP. Growth is being fuelled by the increase in the size of the Nigerian population (particularly in urban areas), increasing disposable incomes among some segments of the population, and the drive by some retailers to ‘modernise’ retailing. Apart from store-based retailing, non-store retailing is also growing strongly (although this remains a very small segment) due to increased access to the internet, government policies encouraging ‘cashless’ shopping, and the marketing activities of some internet retailers.

Modern retailing growing strongly and starting to replace traditional retailing

The modern retail area is growing, particularly due to investments by international retailers as well as government policies discouraging open air street retailing. From being largely focused in open spaces, with a bargaining culture determining prices, retailing in Nigeria continues to become more formal and modern. The expansion of international retailers has also had an effect on small neighbourhood stores, which have adapted to consumer tastes to change the profile of the products they offer as well as the layout and design of their stores. Furthermore, the lifting of the ban on the importation of textiles and furniture at the end of 2010 is encouraging such retailing in the apparel specialist retailing channel as opposed to informal channels, where second hand clothes and cheap, but illegally imported, clothes are sold.

Grocery retailers increase stock of non-grocery items

In trying to match new modern retailers, traditional grocery retailers such as independent small grocers have increased the stock and range of the non-grocery items they offer. This is the result of several factors, notably the increased purchasing power of the average Nigerian as a result of economic growth in recent years, particularly in areas such as banking and telecommunications – a development which has resulted in the growth of the middle class. In addition to groceries, grocery retailers also sell items such as clothes and footwear, consumer electronics and appliances, books, toys, personal and home care products, as well as household furniture and furnishings.

New international players continue to enter fragmented area

The Nigerian retailing sector is still dominated by traditional channels such as open markets, where all sorts of items are sold, from food and clothes to electronics and phones. The area thus remains quite fragmented, with no major concerns holding strong shares. However, the increased presence of international chains such as Retail Supermarket Nigeria Limited’s Shoprite and Artee Industries Ltd’s Spar is changing the environment slowly. In apparel specialist retailing, there has been a surge in activity following the lifting of the import ban on textiles, with 2012 and 2013 seeing new big entrants such as Mr Price, Woolworths, Hugo Boss and Pep.

Strong forecast growth in store-based and non-store retailing expected

Over the forecast period, the Nigerian retail industry should continue to see strong and sustained value sales growth. Population growth, particularly amongst young people in urban areas, rising incomes, and the shift from traditional to modern channels will help to fuel this growth. The supermarkets and hypermarkets channels should be among the fastest growing due to the fact a large number of new outlets are expected to be opened. In terms of non-store retailing, internet retailing is expected to see strong growth as the number of internet-capable devices is increasing and safety fears are being eased through the availability of trusted internet retailers (eg efforts of Konga and Jumia to improve reputation in 2013).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Retailing in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Nigeria?
  • Who are the leading retailers in Nigeria?
  • How is retailing performing in Nigeria?
  • What is the retailing environment like in Nigeria?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Retailing in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Retail sales in Nigeria continue to grow strongly and faster than GDP

Modern retailing growing strongly and starting to replace traditional retailing

Grocery retailers increase stock of non-grocery items

New international players continue to enter fragmented area

Strong forecast growth in store-based and non-store retailing expected

KEY TRENDS AND DEVELOPMENTS

Oil-based economic growth continues, but poverty remains strong

Despite ageing trend, Nigeria’s population remains relatively young and urbanised

Going Mega: International retailers and internet retailers trying to change landscape

MARKET INDICATORS

  • Table 1 Employment in Retailing 2008-2013

MARKET DATA

  • Table 2 Sales in Retailing by Channel: Value 2008-2013
  • Table 3 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 5 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 6 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 9 Retailing Company Shares: % Value 2009-2013
  • Table 10 Retailing Brand Shares: % Value 2010-2013
  • Table 11 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 12 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 13 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 14 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 15 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2013
  • Table 20 Number of Shopping Centres/Malls 2010-2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Retailing in Nigeria - Company Profiles

Artee Industries Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Artee Industries Ltd: Key Facts
  • Summary 4 Artee Industries Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 5 Artee Industries Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Artee Industries Ltd: Competitive Position 2013

Exclusive Stores Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Exclusive Stores Limited: Key Facts
  • Summary 8 Exclusive Stores Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 9 Exclusive Stores Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Exclusive Stores Ltd: Competitive Position 2013

Massmart Holding Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Massmart Holding Ltd: Key Facts
  • Summary 12 Massmart Holding Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Massmart Holding Ltd: Game, Variety Stores in Lagos

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 13 Massmart Holding Ltd: Competitive Position 2013

Retail Supermarkets Nigeria Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Retail Supermarkets Nigeria Ltd: Key Facts
  • Summary 15 Retail Supermarkets Nigeria Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 2 Retail Supermarkets Nigeria Ltd: Shoprite, Hypermarkets in Lagos

PRIVATE LABEL

  • Summary 16 Retail Supermarkets Nigeria Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 17 Retail Supermarkets Nigeria Ltd: Competitive Position 2013

Sahad Stores Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Sahad Stores Ltd: Key Facts
  • Summary 19 Sahad Stores Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 20 Sahad Stores Ltd: Competitive Position 2013

Grocery Retailers in Nigeria - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 3 Modern Grocery Retailers: Shoprite, Hypermarket in Lagos
  • Chart 4 Modern Grocery Retailers: Total Bonjour, Forecourt Retailer in Lagos
  • Chart 5 Traditional Grocery Retailers: Aromaco Supermarket, Independent Small Grocer in Lagos
  • Chart 6 Traditional Grocery Retailers: Bala’s Kiosk, Other Grocery Retailers in Lagos

CHANNEL DATA

  • Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 22 Sales in Grocery Retailers by Channel: Value 2008-2013
  • Table 23 Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 26 Grocery Retailers Company Shares: % Value 2009-2013
  • Table 27 Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 28 Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 29 Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2013-2018
  • Table 32 Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 33 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 7 Non-Grocery Retailers: Identity, Apparel and footwear specialist retailers in Lagos
  • Chart 8 Non-Grocery Retailers: Mr Price, Apparel and footwear specialist retailers in Lagos
  • Chart 9 Non-Grocery Retailers: Coolworld, Electronics and Appliances Specialist Retailers in Lagos
  • Chart 10 Non-Grocery Retailers: Casabella, Health and Beauty Specialist Retailers in Lagos
  • Chart 11 Non-Grocery Retailers: Health Plus, Health and Beauty Specialist Retailers in Lagos
  • Chart 12 Non-Grocery Retailers: Open Market, Other Non-Grocery Retailers in Lagos

CHANNEL DATA

  • Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 36 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 37 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 38 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 39 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 40 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 41 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 42 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 43 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 44 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 45 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 46 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 47 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 48 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Store Retailing in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 49 Sales in Non-Store Retailing by Channel: Value 2008-2013
  • Table 50 Sales in Non-Store Retailing by Channel: % Value Growth 2008-2013
  • Table 51 Non-Store Retailing Company Shares: % Value 2009-2013
  • Table 52 Non-Store Retailing Brand Shares: % Value 2010-2013
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2013-2018
  • Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Retailing
    • Store-based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Forecourt Retailers
            • Chained Forecourt Retailers
            • Independent Forecourt Retailers
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food/Drink/Tobacco Specialists
          • Independent Small Grocers
          • Other Grocery Retailers
      • Non-Grocery Retailers
        • Apparel and Footwear Specialist Retailers
        • Electronics and Appliance Specialist Retailers
        • Health and Beauty Specialist Retailers
          • Beauty Specialist Retailers
          • Chemists/Pharmacies
          • Optical Goods Stores
          • Drugstores/Parapharmacies
          • Other Healthcare Specialist Retailers
        • Home and Garden Specialist Retailers
          • Home Improvement and Gardening Stores
          • Furniture and Homewares Stores
        • Leisure and Personal Goods Specialist Retailers
          • Bags and Luggage Specialist Retailers
          • Jewellery and Watch Specialist Retailers
          • Media Products Stores
          • Pet Shops and Superstores
          • Sports Goods Stores
          • Stationers/Office Supply Stores
          • Traditional Toys and Games Stores
          • Other Leisure and Personal Goods Specialist Retailers
        • Mixed Retailers
          • Department Stores
          • Mass Merchandisers
          • Variety Stores
          • Warehouse Clubs
        • Other Non-Grocery Retailers
      • Luxury Retail
        • Luxury Apparel and Footwear Specialist Retailers
        • Luxury Bags and Luggages Specialist Retailers
        • Luxury Department Stores
        • Luxury Jewellery and Watch Specialist Retailers
    • Non-Store Retailing
      • Direct Selling
        • Beauty and Personal Care Direct Selling
        • Apparel and Footwear Direct Selling
        • Consumer Electronics and Consoles Direct selling
        • Consumer Healthcare Direct Selling
        • Consumer Appliances Direct Selling
        • Home Care Direct Selling
        • Home Improvement and Gardening Direct Selling
        • Housewares and Home Furnishings Direct Selling
        • Media Products Direct Selling
        • Food and Drink Direct Selling
        • Traditional Toys and Games Direct Selling
        • Other Direct Selling
      • Homeshopping
        • Beauty and Personal Care Homeshopping
        • Apparel and Footwear Homeshopping
        • Consumer Electronics and Video Games Hardware Homeshopping
        • Consumer Healthcare Homeshopping
        • Consumer Appliances Homeshopping
        • Home Care Homeshopping
        • Home Improvement and Gardening Homeshopping
        • Housewares and Home Furnishings Homeshopping
        • Media Products Homeshopping
        • Food and Drink Homeshopping
        • Traditional Toys and Games Homeshopping
        • Other Homeshopping
      • Internet Retailing
        • Beauty and Personal Care Internet Retailing
        • Apparel and Footwear Internet Retailing
        • Consumer Electronics and Video Games Hardware Internet Retailing
        • Consumer Healthcare Internet Retailing
        • Consumer Appliances Internet Retailing
        • Home Care Internet Retailing
        • Home Improvement and Gardening Internet Retailing
        • Housewares and Home Furnishings Internet Retailing
        • Media Products Internet Retailing
        • Food and Drink Internet Retailing
        • Traditional Toys and Games Internet Retailing
        • Other Internet Retailing
      • Vending
        • Packaged Drinks Vending
        • Packaged Foods Vending
        • Personal Hygiene Products Vending
        • Tobacco Products Vending
        • Hot Drinks Vending
        • Traditional Toys and Games Vending
        • Other Products Vending

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Employment
  • Grocery vs Non-grocery
  • Mobile Internet Retailing

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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