print

Country Report

Nigeria Flag Retailing in Nigeria

| Pages: 59

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Retailing in Nigeria continues to show positive growth in 2015

Retailing in Nigeria continues to expand, with strong value sales growth recorded in 2015. Growth in retailing is also stronger than the rate of real GDP growth. Growth can be attributed to the vast and rising size of the Nigerian population, with particularly strong growth seen in the young urban population, which is driving some retailers to modernise their operations. The strongest growth is being seen in non-store retailing, although this remains a small channel. This is due to the marketing activities of internet retailers such as Konga and Jumia, increased access to the internet, especially through smartphones and tablets, and government policies encouraging ‘cashless’ shopping.

Economic crisis in Nigeria in 2015 negatively affects consumer spending power

Falling global energy prices have reduced the revenues of the Nigerian government, restricting consumer spending power. The related devaluation of the Nigerian naira has also led to higher prices for imported goods, although retailers are limited in terms of how much they can increase prices in a price-sensitive trading environment. As a result, 2015 was been a challenging year for retailing in Nigeria as growth rates were slower than the review period CAGRs. Nevertheless, both the wholesale and retail trade outperformed real GDP growth in 2015 as the modernisation of retailing and government action against informal retailing led to a reduction in sales of tax-avoiding, smuggled and informally distributed products.

Grocery retailers increase their stocks of non-grocery items

In an attempt to match their new rivals in modern grocery retailers, Nigeria’s independent small grocers have increased their product ranges by stocking more non-grocery items. These smaller outlets, which are categorised under traditional grocery retailers, are attempting to modernise so as to take advantage of rising demand among a growing urban population that is more likely to be working professionally in growth industries such as banking and telecommunications. Nevertheless, sales of non-grocery products are more prevalent in hypermarkets, which have more shelf space to display a wider variety of products.

Modern retailing records the strongest growth

Retailing in Nigeria is still dominated by traditional channels such as open markets, where all sorts of products can be found from food and apparel to consumer electronics. The retailing market thus remains quite fragmented, with no major concerns holding a strong share. Nevertheless, the increased presence of international retail chains such as Retail Supermarket Nigeria Limited’s Shoprite and Artee Industries Ltd’s Spar is changing the environment slowly, with Retail Supermarket Nigeria Limited being the single largest retailer in Nigeria, having added four new stores in 2014 and two new stores in 2015. However, convenience stores have begun to perform better than the larger outlets of players such as Shoprite, driven by the performance of Addide, which is building its presence in densely populated urban areas.

Retailing is expected to continue growing well over the forecast period

Over the forecast period, the Nigerian retail industry is set to continue recording sustained positive value growth, although falling government revenues have led to weaker forecasts. Growth in Nigeria’s young urban population and the shift away from traditional towards modern retail channels are set to be major factors supporting this growth. Convenience stores, supermarkets and hypermarkets are likely to be among the fastest growing retail channels during the forecast period due to the high numbers of new outlets expected to be opened in these channels, whilst in non-store retailing, internet retailing is expected to see strong growth as internet-capable electronic devices proliferate and online security fears are eased through the availability of trusted providers of internet retailing, as seen in the attempts of Konga and Jumia to improve consumer trust during 2015.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

View full Retailing Report here

doc_pdf.pngSample Retailing Market Research Report

doc_excel_table.pngSample Retailing Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Retailing in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Nigeria?
  • Who are the leading retailers in Nigeria?
  • How is retailing performing in Nigeria?
  • What is the retailing environment like in Nigeria?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Retailing in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Retailing in Nigeria continues to show positive growth in 2015

Economic crisis in Nigeria in 2015 negatively affects consumer spending power

Grocery retailers increase their stocks of non-grocery items

Modern retailing records the strongest growth

Retailing is expected to continue growing well over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook revised downwards as crude oil price crashes

Nigeria’s population is relatively young

Fast growth of urbanisation in Nigeria

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 1 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 3 Sales in Store-Based Retailing by Channel: Value 2010-2015
  • Table 4 Store-Based Retailing Outlets by Channel: Units 2010-2015
  • Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
  • Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 7 Retailing GBO Company Shares: % Value 2011-2015
  • Table 8 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 9 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 10 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 11 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 12 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 14 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 15 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 16 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 17 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 2 Research Sources

Retailing in Nigeria - Company Profiles

Drinks.ng in Retailing (Nigeria)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 3 Drinks.ng: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 1 Drinks.ng: Drinks.ng, Interior, Food/Drinks/Tobacco Specialists in Lagos
  • Chart 2 Drinks.ng: Drinks.ng, Exterior, Food/Drinks/Tobacco Specialists in Lagos

COMPETITIVE POSITIONING

  • Summary 4 Drinks.ng: Competitive Position 2015

Retail Supermarkets Nigeria Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Chart 3 Retail Supermarkets Nigeria Ltd: Shoprite, Hypermarkets in Lagos

PRIVATE LABEL

  • Summary 5 Retail Supermarkets Nigeria Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Retail Supermarkets Nigeria Ltd: Competitive Position 2015

Grocery Retailers in Nigeria - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 4 Modern Grocery Retailers: Valumart, Convenience Stores in Lagos
  • Chart 5 Modern Grocery Retailers: Shoprite, Hypermarket in Lagos
  • Chart 6 Modern Grocery Retailers: Mobil Mart, Forecourt Retailer in Lagos
  • Chart 7 Traditional Grocery Retailers: Open market, Other Grocery Retailer in Lagos

CHANNEL DATA

  • Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  • Table 19 Sales in Grocery Retailers by Channel: Value 2010-2015
  • Table 20 Grocery Retailers Outlets by Channel: Units 2010-2015
  • Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  • Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  • Table 23 Grocery Retailers GBO Company Shares: % Value 2011-2015
  • Table 24 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  • Table 25 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  • Table 26 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  • Table 27 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020

Non-Grocery Specialists in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 8 Non-Grocery Specialists: Foschini, Apparel and Footwear Specialist Retailers in Lagos
  • Chart 9 Non-Grocery Specialists: GNC, Health and Beauty Specialist Retailers in Lagos
  • Chart 10 Non-Grocery Retailers: Swatch, Leisure and Personal Goods Specialists in Lagos
  • Chart 11 Non-Grocery Retailers: Street Stall, Other Non-Grocery Retailers in Lagos

CHANNEL DATA

  • Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 33 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 34 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 37 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 38 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 39 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

Non-Store Retailing in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 46 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 47 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 48 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 49 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 50 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 51 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Retailing
    • Store-based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Forecourt Retailers
            • Chained Forecourts
            • Independent Forecourts
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food/Drink/Tobacco Specialists
          • Independent Small Grocers
          • Other Grocery Retailers
      • Non-Grocery Specialists
        • Apparel and Footwear Specialist Retailers
        • Electronics and Appliance Specialist Retailers
        • Health and Beauty Specialist Retailers
          • Beauty Specialist Retailers
          • Chemists/Pharmacies
          • Optical Goods Stores
          • Drugstores/Parapharmacies
          • Other Healthcare Specialist Retailers
        • Home and Garden Specialist Retailers
          • Home Improvement and Gardening Stores
          • Homewares and Home Furnishing Stores
        • Leisure and Personal Goods Specialist Retailers
          • Bags and Luggage Specialist Retailers
          • Jewellery and Watch Specialist Retailers
          • Media Products Stores
          • Pet Shops and Superstores
          • Sports Goods Stores
          • Stationers/Office Supply Stores
          • Traditional Toys and Games Stores
          • Other Leisure and Personal Goods Specialist Retailers
        • Other Non-Grocery Specialists
      • Mixed Retailers
        • Department Stores
        • Mass Merchandisers
        • Variety Stores
        • Warehouse Clubs
      • Luxury Retailing
        • Luxury Apparel and Footwear Retailers
        • Luxury Bags and Luggage Specialist Retailers
        • Luxury Department Stores
        • Luxury Jewellery and Watch Retailers
    • Non-Store Retailing
      • Direct Selling
        • Apparel and Footwear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Electronics Direct Selling
        • Consumer Healthcare Direct Selling
        • Consumer Appliances Direct Selling
        • Food and Drink Direct Selling
        • Home Care Direct Selling
        • Home Improvement and Gardening Direct Selling
        • Housewares and Home Furnishings Direct Selling
        • Media Products Direct Selling
        • Personal Accessories and Eyewear Direct Selling
        • Pet Care Direct Selling
        • Traditional Toys and Games Direct Selling
        • Video Games Hardware Direct Selling
        • Other Direct Selling
      • Homeshopping
        • Apparel and Footwear through Homeshopping
        • Beauty and Personal Care Homeshopping
        • Consumer Appliances Homeshopping
        • Consumer Electronics Homeshopping
        • Consumer Healthcare Homeshopping
        • Food and Drink Homeshopping
        • Home Care Homeshopping
        • Home Improvement and Gardening Homeshopping
        • Housewares and Home Furnishings Homeshopping
        • Media Products Homeshopping
        • Personal Accessories and Eyewear through Homeshopping
        • Pet Care Homeshopping
        • Traditional Toys and Games Homeshopping
        • Video Games Hardware Homeshopping
        • Other Homeshopping
      • Internet Retailing
        • Apparel and Footwear through Internet Retailing
        • Beauty and Personal Care Internet Retailing
        • Consumer Appliances Internet Retailing
        • Consumer Electronics Internet Retailing
        • Consumer Health Internet Retailing
        • Food and Drink Internet Retailing
        • Home Care Internet Retailing
        • Home Improvement and Gardening Internet Retailing
        • Homewares and Home Furnishings Internet Retailing
        • Media Products Internet Retailing
        • Personal Accessories and Eyewear through Internet Retailing
        • Pet Care Internet Retailing
        • Traditional Toys and Games Internet Retailing
        • Video Games Hardware Internet Retailing
        • Other Internet Retailing
      • Vending
        • Packaged Drinks Vending
        • Packaged Foods Vending
        • Personal Hygiene Products Vending
        • Tobacco Products Vending
        • Hot Drinks Vending
        • Traditional Toys and Games Vending
        • Other Products Vending
      • Internet Pure Play Retailers
      • Mobile Internet Retailing

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Employment
  • Grocery vs Non-grocery
  • Mobile Internet Retailing
  • Taxation

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here