Retailing proves fairly resilient to economic uncertainty
Retailing in Poland enjoyed positive development in 2013, regarding both store-based retailing and non-store retailing, despite the economic uncertainty. The steady demand for basic groceries as well as rapid expansion of the leading chains across the whole of Poland helped sustain growth. Nonetheless, a certain shift towards cheaper brands and private label products was noted due to dropping consumer confidence. In addition, many Poles refrained from unnecessary spending, postponing expenditure on non-basic products.
Discounters gains momentum
Discounters proved to be the favourite grocery channel for a growing number of Poles. Consumers are no longer ashamed of purchasing private label products, and therefore they gradually expanded their expenditure on on-branded offerings. The smart shopping trend resulted in more Poles seeking value-for-money, thus they eagerly shop in leading chains within discounters, such as Biedronka and Lidl.
More grocery and non-grocery retailers expand their presence and go online
Internet retailing proved increasingly popular in Poland with a growing number of consumers shopping online on a regular basis, appreciating the fact that they can shop 24/7 as well as the convenience of home deliveries. In addition, goods offered online tend to bear more competitive prices, a factor which proves very appealing to price-sensitive buyers. In response, the leading companies operating in grocery and non-grocery retailing, decide to launch their own e-stores, aiming to profit on the trend.
Multinational operators are difficult to beat
The retailing environment is led by multinational companies, such as Jeronimo Martins Polska SA, Tesco Polska Sp zoo and Auchan Polska Sp zoo. Their unrivalled positions are backed by worldwide market experience and significant budgets, which enable them to invest heavily in their chains’ expansion, broadening of the available products offer, introducing additional services as well as in widespread promotional activities.
Optimistic development expected
Over the forecast period, retailing in Poland is expected to continue to develop in constant value terms. However in terms of number of outlets further decline is expected to be observed. This is due to well performance of chained outlets which push out independent players which are not able to compete with the leaders. Nonetheless, the economic uncertainty will make more Poles very cautious in terms of spending, thus resulting in a growing interest in private label products and cheaper brands. Expenditure on discretionary products such as various non-grocery categories will likely be limited as those are not considered to be bare necessities.
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The Retailing in Poland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Poland?
- Who are the leading retailers in Poland?
- How is retailing performing in Poland?
- What is the retailing environment like in Poland?
- Which channels are winning or losing in the fight for consumers’ money?
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This industry report originates from Passport, our Retailing market research database.