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2025 Developments
Retail in Poland in 2025 delivered marginally faster retail current value growth than in 2024. Growth was supported by a stabilising macroeconomic environment, which encouraged a gradual rebound in consumer confidence and discretionary spending. The landscape remained fragmented amid intensifying competition from international e-commerce entrants, particularly through rapidly expanding marketplace models. Price-sensitivity and a sustained focus on value shaped consumer behaviour, driving the leadership of discounters, the continued rise of convenience retailers led by Zabka’s network expansion, innovation and a surge in retail e-commerce. There is a focus on affordable pricing, developing an omnichannel approach and digital tools to gain attention and loyalty from consumers, while providing innovation in products, operations and logistics.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Poland report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Poland?
- Which are the leading retailers in Retail in Poland?
- How are products distributed in Retail in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Poland?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Poland
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Retail
Zabka Expands Store Network and Loyalty Schemes to Address Price-Sensitivity
Chart 2 Zabka Expands Store Network
Discounters Lead While Retail E-Commerce Surges
Kaufland and Castorama Fuel Marketplace Expansion as Digitalisation Reshapes Shopping Habits
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Discounters to Capture Price-Driven Shoppers as Hypermarkets Struggle
Retail E-Commerce to Benefit From Omnichannel Approach and Innovation
Chart 5 Analyst Insight for Retail
Non-Grocery Retailers to Adjust to Household Budgets and Omnichannel Developments
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Biedronka and Allegro Adapt as the Competitive Landscape Sees Changes
Rossmann’S Virtual Try-On Solution Aims to Bridge Digital and In-Store Beauty Shopping
Chart 8 Rossmann Launches Virtual-Try-On Ar Stations
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Informal retail
Opening hours for physical retail
Chart 11 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Easter
Chart 12 Economic Context for Retail
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Retail
Chart 16 Population 2020-2030
Chart 17 Population by Generation 2025
Convenience Retailers in Poland
Key Data Insights
Convenience Retailers Summary
Chart 18 Key Industry Trends for Convenience Retailers
Zabka Expands Store Network to Capture Daily Shopping Missions
Zabka Drives Value through an Expanded Service Ecosystem and Consumer Loyalty Initiatives
Chart 19 Zabka Strengthens Position as Poland’S Leading Convenience Ecosystem
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Convenience Stores to Remain the Key Format but Growth Opportunities Exist for Forecourt Retailers
Chart 22 Analyst Insight for Convenience Retailers
Zabka and Eurocash to Drive Technology Adoption and Enhance Purchasing Power
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Zabka Gains Momentum through Accelerated Expansion and Consumer Engagement as Eurocash Focuses on Efficiency
Chart 25 Zabka Expands Its Store Network
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Chart 28 Economic Context for Convenience Retailers
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Convenience Retailers
Chart 32 Population 2020-2030
Chart 33 Population by Generation 2025
Supermarkets in Poland
Key Data Insights
Supermarkets Summary
Chart 34 Key Industry Trends for Supermarkets
Stabilising Economy Provides Impetus to Supermarkets
Chart 35 Auchan Polska Enhances Customer Experience to Stay Competitive
Supermarkets Invest in Operational and Technological Innovation
Chart 36 Value Sales 2020-2030
Investments in Distribution, Product Ranges, Operations and Technology to Drive Development and Growth
Chart 37 Analyst Insight for Supermarkets
Chart 38 Forecast Value Sales 2020-2030
Dino Polska Accelerates Investments in Store Openings and Logistics to Drive Rapid Gains
Chart 39 Dino Polska Pursues Expansion Strategy
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Chart 42 Economic Context for Supermarkets
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Supermarkets
Chart 46 Population 2020-2030
Chart 47 Population by Generation 2025
Hypermarkets in Poland
Key Data Insights
Hypermarkets Summary
Chart 48 Key Industry Trends for Hypermarkets
Kaufland Drives Hybrid Retail Expansion to Counter Discounter Pressure
Digital Integration Is Increasingly Important for Hypermarkets
Chart 49 Kaufland Extends the Assortment and Employs the Shop-In-Shop Concept
Chart 50 Value Sales 2020-2030
Adoption of Hybrid Formats and Delivery Partnerships to Remain Competitive
Consumer Engagement with a Local Twist to Foster Loyalty in a Stabilising Economic Environment
Chart 51 Forecast Value Sales 2020-2030
Kaufland Accelerates Store Expansion as Auchan Restructures to Stem Decline
Chart 52 Analyst Insight for Hypermarkets
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Chart 55 Economic Context for Hypermarkets
Chart 56 Real Gdp Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Hypermarkets
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025
Discounters in Poland
Key Data Insights
Discounters Summary
Chart 61 Key Industry Trends for Discounters
Enduring Allure of Discount Retail Boosts Discounters
Biedronka Lab Drives Private Label Innovation to Meet Evolving Consumer Needs
Chart 62 Biedronka Lab to Develop Next-Generation Private Label
Chart 63 Value Sales 2020-2030
Shift From Aggressive Expansion to Efficiency and Customer-Centric Growth as the Competition Intensifies
Chart 64 Analyst Insight for Discounters
Chart 65 Forecast Value Sales 2020-2030
Players Strengthen through Store Expansion, Modernisation and Private Label Innovation
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Chart 68 Economic Context for Discounters
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Discounters
Chart 72 Population 2020-2030
Chart 73 Population by Generation 2025
Small Local Grocers in Poland
Key Data Insights
Small Local Grocers Summary
Focus on Profitability as Economic Pressures and Strong Competition Reshape the Grocery Retail Landscape
Chart 74 Value Sales 2020-2030
Independent Grocers to Join Franchise Networks to Secure Better Terms
Online Health Food Sales to Grow as Delivery Platforms Attract New Shoppers
Chart 75 Analyst Insight for Small Local Grocers
Chart 76 Forecast Value Sales 2020-2030
Organic Farma Zdrowia Makes Gains but High Fragmentation Persists
Chart 77 Company Shares 2025
Chart 78 Brand Shares 2025
Chart 79 Economic Context for Small Local Grocers
Chart 80 Real Gdp Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Small Local Grocers
Chart 83 Population 2020-2030
Chart 84 Population by Generation 2025
General Merchandise Stores in Poland
Key Data Insights
General Merchandise Stores Summary
Chart 85 Key Industry Trends for General Merchandise Stores
Variety Stores Shape the Landscape
Allure of Discount Retail and International Expansion Drive General Merchandise Stores
Chart 86 Variety Stores Focus on Value and Promotions
Chart 87 Value Sales 2020-2030
Chart 88 Value Sales by Category 2025
Price-Sensitivity and Macroeconomic Indicators to Play an Important Role in the Channel
Variety Stores to Cater to the Demand for Value for Money, While Department Stores Seek Distinctive Experiences
Chart 89 Analyst Insight for General Merchandise Stores
Chart 90 Forecast Value Sales 2020-2030
Chart 91 Forecast Value Sales by Category 2025-2030
Action Poland Reinforces Dominance through Rapid Outlet Growth
Chart 92 Company Shares 2025
Chart 93 Brand Shares 2025
Chart 94 Economic Context for General Merchandise Stores
Chart 95 Real Gdp Growth 2020-2030
Chart 96 Inflation 2020-2030
Chart 97 Consumer Context for General Merchandise Stores
Chart 98 Population 2020-2030
Chart 99 Population by Generation 2025
Apparel and Footwear Specialists in Poland
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 100 Key Industry Trends for Apparel and Footwear Specialists
Market Consolidation as Large Players Enjoy Competitive Advantages
Chart 101 CCC SA is Acquiring MKRI
Rise of E-Commerce Is Leading to a Rethink of Physical Stores
Chart 102 CCC SA Introduces New eobuwie.pl Store
Chart 103 Value Sales 2020-2030
Major Chains' Omnichannel Approach May Drive Independent Closures
Chart 104 Analyst Insight for Apparel and Footwear Specialists
Online Resale Platforms and Sustainability to Reshape Consumer Habits
Chart 105 Forecast Value Sales 2020-2030
Lpp Accelerates Store Expansion to Exert Pressure on Rivals
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Chart 108 Economic Context for Apparel and Footwear Specialists
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Apparel and Footwear Specialists
Chart 112 Population 2020-2030
Chart 113 Population by Generation 2025
Appliances and Electronics Specialists in Poland
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 114 Key Industry Trends for Appliances and Electronics Specialists
Omnichannel Strategies and the Rise of E-Commerce Shape Channel Development in 2025
Chart 115 Media Expert Grows into a Comprehensive Marketplace
Chart 116 Value Sales 2020-2030
Consolidation and Omnichannel Expansion to Remain the Key Trends
Chart 117 Analyst Insight for Appliances and Electronics Specialists
Chart 118 Forecast Value Sales 2020-2030
Terg Strengthens Its Lead through Network Expansion and Digital Investment
Chart 119 X-Kom Acquires Neonet
Chart 120 Company Shares 2025
Chart 121 Brand Shares 2025
Chart 122 Economic Context for Appliances and Electronics Specialists
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Appliances and Electronics Specialists
Chart 126 Population 2020-2030
Chart 127 Population by Generation 2025
Home Products Specialists in Poland
Key Data Insights
Home Products Specialists Summary
Chart 128 Key Industry Trends for Home Products Specialists
Retail Consolidation as Chains Expand at the Expense of Smaller Independent Operators
Omnichannel Strategies Gain Momentum
Chart 129 Ikea Opens New Compact Store in Poland
Chart 130 Value Sales 2020-2030
Chart 131 Value Sales by Category 2025
Major Chains Are Expanding via Omnichannel Retailing to Drive a Positive Outlook
Home Improvement and Gardening Stores to Maintain Retail Value Sales Lead as Pet Shops and Superstores Gain Ground
Chart 132 Forecast Value Sales 2020-2030
Chart 133 Forecast Value Sales by Category 2025-2030
Physical Expansion and Digital Integration Provide a Competitive Edge
Chart 134 Analyst Insight for Home Products Specialists
Chart 135 PSB Launches New Mrowka Express Concept
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Chart 138 Economic Context for Home Products Specialists
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Home Products Specialists
Chart 142 Population 2020-2030
Chart 143 Population by Generation 2025
Health and Beauty Specialists in Poland
Key Data Insights
Health and Beauty Specialists Summary
Chart 144 Key Industry Trends for Health and Beauty Specialists
Price Growth Pushes Retail Value Growth in Pharmacies and Health and Personal Care Stores
Store Expansion Helps to Foster Consolidation
Chart 145 Douglas Strengthens Premium Positioning Online
Chart 146 Value Sales 2020-2030
Chart 147 Value Sales by Category 2025
Acceleration in Store Openings to Grow the Consumer Base and Capture Premium Demand
Chart 148 Analyst Insight for Health and Beauty Specialists
Rise of E-Commerce Is Shaping the Landscape
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Rossmann Accelerates Store Expansion and Digital Upgrades to Defend Its Leading Position
Small Players Make Gains through Expansion and Investments in Innovation and Consumer Engagement
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Chart 153 Economic Context for Health and Beauty Specialists
Chart 154 Real Gdp Growth 2020-2030
Chart 155 Inflation 2020-2030
Chart 156 Consumer Context for Health and Beauty Specialists
Chart 157 Population 2020-2030
Chart 158 Population by Generation 2025
Vending in Poland
Key Data Insights
Vending Summary
Digitalisation Enables Operators to Meet Rising Demand in High-Traffic Locations
Operators Diversify into Drinks Vending as Demand Accelerates
Ministry Restrictions Prompt Operators to Shift Towards Healthy Offerings in Schools
Chart 159 Value Sales 2020-2030
Chart 160 Value Sales by Category 2025
Touchscreen Upgrades Drive Data-Led Sales Innovation
Drinks Vending Leads Value While Foods Vending Accelerates Expansion
Chart 161 Forecast Value Sales 2020-2030
Chart 162 Forecast Value Sales by Category 2025-2030
Costa Coffee Polska Sa and Automat Spec Adjust to Convenience Threat
Chart 163 Company Shares 2025
Chart 164 Brand Shares 2025
Chart 165 Economic Context for Vending
Chart 166 Real Gdp Growth 2020-2030
Chart 167 Inflation 2020-2030
Chart 168 Consumer Context for Vending
Chart 169 Population 2020-2030
Chart 170 Population by Generation 2025
Direct Selling in Poland
Key Data Insights
Direct Selling Summary
Chart 171 Key Industry Trends for Direct Selling
Evolving Consumer Needs and Digital Integration Push Dynamic Growth Areas
Avon Expands Offline Reach to Engage New Audiences
Chart 172 Avon Develops Omnichannel Strategy
Chart 173 Value Sales 2020-2030
Chart 174 Value Sales by Category 2025
Economic Stability to Foster Discretionary Spending and Boost New Business Models
Chart 175 Analyst Insight for Direct Selling
Influencers and Hybrid Retail to Reposition Consultant-Consumer Relationships
Chart 176 Forecast Value Sales 2020-2030
Chart 177 Forecast Value Sales by Category 2025-2030
Vorwerk Capitalises on Healthy Lifestyle Demand to Lead the Field
Chart 178 Company Shares 2025
Chart 179 Brand Shares 2025
Chart 180 Economic Context for Direct Selling
Chart 181 Real Gdp Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Direct Selling
Chart 184 Population 2020-2030
Chart 185 Population by Generation 2025
Retail E-Commerce in Poland
Key Data Insights
Retail E-Commerce Summary
Chart 186 Key Industry Trends for Retail E-Commerce
Improving Economic Indicators Support Retail E-Commerce Value Sales
Companies Invest in Smart Fulfilment Amid Marketplace Surges
Chart 187 Smart Fulfilment Is a Crucial Force Shaping the Future of Retail E-Commerce
Marketplace E-Commerce Outpaces Other Formats as Local and International Platforms Scale up
Chart 188 Value Sales 2020-2030
Chart 189 Value Sales by Category 2025
Marketplace Platforms Expand Reach as Grocery E-Commerce Accelerates
Chart 190 Analyst Insight for Retail E-Commerce
Artificial Intelligence Is Reshaping Fulfilment and Consumer Experience
Chart 191 Forecast Value Sales 2020-2030
Chart 192 Forecast Value Sales by Category 2025-2030
The Competition Is Intensifying as New and Established Players Invest in the Channel
Chart 193 Castorama Launches Its E-Commerce Platform
Chart 194 Company Shares 2025
Chart 195 Brand Shares 2025
Chart 196 Economic Context for Retail E-Commerce
Chart 197 Real Gdp Growth 2020-2030
Chart 198 Inflation 2020-2030
Chart 199 Consumer Context for Retail E-Commerce
Chart 200 Population 2020-2030
Chart 201 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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This report originates from Passport, our Retail research and analysis database.
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