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Country Report

Philippines Flag Sanitary Protection in the Philippines

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sanitary protection recorded slower current value growth in 2015 compared to 2014, as consumers shifted categories to align with their lifestyle needs. With the positive employment climate, more women joined the workforce and enjoyed better disposable incomes. However, this also translated into more hectic lifestyles for female consumers who had to balance their tight work schedules, family life and leisure time. As such, female consumers increasingly demanded sanitary protection that could support their active lifestyles, such as thin towels with high absorbency.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson (Philippines) Inc recorded the largest increase in value share in 2015, reaching 53% and thereby consolidating its leadership within sanitary protection. The company’s established presence within sanitary protection over the review period continued to sustain consumer interest, thanks to the trust they place in the product quality offered. Furthermore, it was present in key growth categories such as ultra-thin towels and pantyliners, which allowed it to quickly capitalise on the evolving preferences of consumers.

PROSPECTS

  • Sanitary protection is expected to see positive growth in constant 2015 value terms over the forecast period. Increased education levels and higher disposable incomes amongst female consumers will continue to foster their demand for more advanced sanitary protection products. While high absorbency and leakage protection remain of primary importance, female consumers will also start to look for value-added benefits such as skincare properties that can enhance their overall comfort when wearing the product.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Philippines market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Philippines?
  • What are the major brands in Philippines?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Sanitary Protection in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 3 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Sanitary Protection in the Philippines - Company Profiles

JS Unitrade Merchandise Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 JS Unitrade Merchandise Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 JS Unitrade Merchandise Inc: Competitive Position 2015

Tissue and Hygiene in the Philippines - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene sees positive growth in 2015

Rising consumer sophistication steers tissue and hygiene

Fiercer competition between international and domestic players

Supermarkets remains the leading distribution channel

The growth of tissue and hygiene to slow

KEY TRENDS AND DEVELOPMENTS

Consumers prioritise convenience in tissue and hygiene

Intense competition between international and domestic players

Modern grocery retailers dominates tissue and hygiene distribution

MARKET INDICATORS

  • Table 8 Birth Rates 2010-2015
  • Table 9 Infant Population 2010-2015
  • Table 10 Female Population by Age 2010-2015
  • Table 11 Total Population by Age 2010-2015
  • Table 12 Households 2010-2015
  • Table 13 Forecast Infant Population 2015-2020
  • Table 14 Forecast Female Population by Age 2015-2020
  • Table 15 Forecast Total Population by Age 2015-2020
  • Table 16 Forecast Households 2015-2020

MARKET DATA

  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Sanitary Protection
    • Pantyliners
    • Tampons
    • Towels
      • Standard Towels
        • Standard Towels with Wings
        • Standard Towels without Wings
      • Ultra-Thin Towels
        • Ultra-Thin Towels with Wings
        • Ultra-Thin Towels without Wings
    • Sanitary Protection Including Intimate Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Digital/Applicator Tampons
  • Pricing
  • Sanitary Towels by Type of Use

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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