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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Switzerland

Convenience remains the key driver of growth in soup in Switzerland as the country’s increasingly time-pressed consumers continue to value convenience over all other considerations. Soup, in its various formats, is one category which has been able to...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in the Netherlands

Within soup it is expected that the shift from dry to wet soup will continue. Dry soup products are seen by many as inferior in terms of quality and taste, while readymade wet soups are considered to be fresher, superior in terms of taste and also ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in Austria

Sales of soup in Austria benefited from two major factors during 2014. The first of these was the longstanding tradition of consuming soup in Austria, a tradition which is primarily related to its perceived health benefits, especially as a source of ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in Greece

Soup in Greece lagged in terms of development and innovation. No new launches took place in 2014, and investment in marketing activities to stimulate consumer interest was also absent, and this resulted in negative growth for another consecutive ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in Algeria

Demand for packaged soup in Algeria remained limited to the higher-income segments of the population in 2014. The category continued to be characterised by imported products in 2014 and this was reflected by higher prices, which made it of limited ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in Israel

Due to intense competition and a concentrated category, soup manufacturers tend to innovate. Usually innovation comes in the form of introducing new flavours; however, 2014 saw other innovations. For example, Unilever Israel Ltd launched a Gourmet ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in Peru

According to Euromonitor International estimates, Peru has the lowest per capita consumption of soup in the region. This is explained by two main reasons. Firstly, Peruvians are used to consuming home-made soups, which are made daily using fresh ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in Italy

Chilled soup has been increasingly gaining shares on retailers’ shelves thanks to its perceived natural content and wide range of available recipes. During 2014, a botulism case involving a local manufacturer spread negative press on the entire ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in France

2014 was not a good year for soup sales due to a very weak performance in the first half of the year. There is a direct correlation between cold temperatures in the autumn/winter month and sales of soup. After a cold winter and spring in 2013, the ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Soup in Iran

Soup has been always a popular appetiser or first course dish in Iranian cuisine and this applies to both meals consumed in on-trade outlets and home-cooked meals. In addition, soup has been the first choice for all Iranian people suffering from ...

Dec 2014 | US$990 | Add to cart | View details
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