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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Company Profile

Orkla Group in Packaged Food

Orkla is a regional specialist in that its presence is limited to Scandinavia and Eastern Europe. It pursues a multi-local strategy for brand building. Orkla has shifted its focus to branded packaged food in recent years, divesting itself of non-core...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Soup in Malaysia

Soup registered a 5% increase in current value sales in 2012 to reach RM57 million. Packaged soup is favoured by busy single adults and small families who are looking for fast meal solutions. It is also popular among working adults who can make soup ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Bosnia-Herzegovina

Relative to its performance during the review period, with a current value CAGR of 5% and a volume CAGR of 1%, the soup category saw an improvement in 2012. With increasingly busy lifestyles, local consumers have less time for everyday cooking. ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Taiwan

The plasticiser scandal in 2011 continued to impact soup during 2012. Consumers remained cautious about buying packaged soup, which in turn meant soup is set to record slower current value growth in 2012 than 2011. In addition, consumers remained ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Iran

Soup has been always a popular appetiser in Iranian cuisine, at both the retail and foodservice levels. It is especially popular during the cold winter months, particularly among those suffering from colds or flu. Traditionally, most Iranian ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Lithuania

In Lithuania, soup is essential part of the local cuisine and consumed by most of the population on a daily basis. However, packaged soup remains a relatively limited category defined by occasional consumption. Dehydrated and canned/preserved soups ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Estonia

Growth in soup retail volume sales in 2012 was down on 2011, and also slower than the review period CAGR. This was mainly due to increasing maturity, though price hikes resulting from the rising cost of raw materials (especially meat) also slowed ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Soup in the Philippines

Soup in the Philippines is expected to increase in volume by 3% in 2012, while value sales are set to rise by 8% to Ps1.5 billion. Although demand for packaged soup remains focused on a small niche of high-income and middle-income Philippine ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Peru

Increasingly busy consumer lifestyles were the main driver behind soup’s strong 2012 performance. Urban areas in particular, a booming economy and high rates of employment are leaving middle-income consumers facing a lack of time to prepare full ...

Jan 2013 | US$900| Add to cart | View details ›

Company Profile

Campbell Soup Co in Packaged Food

With significant reliance on the declining US canned/preserved soup market US soup giant Campbell Soup Co has struggled to stave off long-term market share contraction. However, the company is fighting back with a revitalised US soup offer and by ...

Jan 2013 | US$525| Add to cart | View details ›
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