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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Egypt

Soup is mainly consumed by Egyptians in the form of fresh home-made soup, with little tradition for the consumption of packaged soup in the country. The only form of packaged soup available in Egypt is dehydrated soup, which suffers due to high ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Soup in Pakistan

In Pakistan, soup is not considered a traditional food and it remained a speciality in 2013. Its usage has been growing due to the influence of Western cuisine and over the review period, consumers gained awareness of the health benefits of soup.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in Germany

Soup sales in Germany on the whole are still struggling with the perception of being a winter rather than an all-year-round meal. With this constraint, soup sales are already quite mature, although there is still scope for further growth, should ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in New Zealand

Soup will remain mature in New Zealand during 2013. Nonetheless, manufacturers will compete through packaging innovation and new product development. Wattie’s is expected to launch its single-serve pouch offering under its Wattie’s Soup of the Day ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in Saudi Arabia

While soup is a popular dish in Saudi Arabia, a shift among consumers towards packaged instead of freshly prepared soup supported sales growth during the review period and is continuing to do so in 2013, supported by social changes such as more women...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in Romania

In Romania, homemade soup is an essential part of the local cuisine and consumed by most of the population on a daily basis. However, packaged soup remains a relatively limited category defined by occasional consumption. Dehydrated soups are often ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in Estonia

Soup maintains healthy growth as rapid lifestyles of consumers push them towards products that offer fast and convenient eating possibilities. Furthermore, soup is often considered as a healthy option in comparison with other foods that are easy to ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in Argentina

There has been an increase in demand for various ready-foods and for quick cooking. This is due to changes in consumer habits of Argentineans impacting on a greater number of single households. There are increasingly Argentines who, for different ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in Cameroon

Packaged soup sales remained negligible in Cameroon in 2013. Most Cameroonians will opt for home made alternatives.

Jan 2014 | US$900 | Add to cart | View details
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    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011