Store Cards in Hungary

December 2022
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There are currently no store cards in circulation in Hungary. Magyar Cetelem Bank stopped offering store cards in 2008 and no retailers have since signalled any intention to relaunch such services. Instead, retailers are collaborating with banks to launch co-branded credit cards and then tie these credit products to their respective loyalty schemes, thus enabling them to offer very favourable terms and conditions while still strengthening their relationships with their customers. It is considere

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Overview:

Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Store Card Transactions industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Store Card Transactions in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Store Card Transactions in Hungary?
  • What are the major trends key to understanding Store Card Transactions in Hungary?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

KEY DATA FINDINGS

Commercial charge cards dominate as personal charge cards remain absent
Dominant player American Express focuses on multinational companies
Narrowing of competitive environment is a reaction to slow growth
Few changes likely with personal charge cards remaining out of circulation
Local companies unlikely to become interested in charge cards
No new entries expected in the future
Table 1 Charge Cards: Number of Cards in Circulation 2017-2022
Table 2 Charge Cards Transactions 2017-2022
Table 3 Charge Cards in Circulation: % Growth 2017-2022
Table 4 Charge Cards Transactions: % Growth 2017-2022
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Charge Cards Transactions 2017-2022
Table 7 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 9 Charge Cards: Number of Cards by Issuer 2017-2021
Table 10 Charge Cards: Number of Cards by Operator 2017-2021
Table 11 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 12 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 13 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 14 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 17 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 18 Forecast Charge Cards Transactions 2022-2027
Table 19 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 20 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 22 Forecast Commercial Charge Cards Transactions 2022-2027
Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

KEY DATA FINDINGS

Loan repayment moratorium extended but many consumers choose not to use this
Personal credit card offers return to the category with new offers backed by Mastercard
Commercial credit cards to remain a small niche category
Growth potential will be limited by rising interest rates on loans and consumer cautiousness towards spending and indebtedness
Limited innovation expected as credit cards faces high competition from technological solutions
New strategic alliance of three major retail banks set to influence credit cards
Table 25 Credit Cards: Number of Cards in Circulation 2017-2022
Table 26 Credit Cards Transactions 2017-2022
Table 27 Credit Cards in Circulation: % Growth 2017-2022
Table 28 Credit Cards Transactions: % Growth 2017-2022
Table 29 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 30 Commercial Credit Cards Transactions 2017-2022
Table 31 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 32 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 33 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 34 Personal Credit Cards Transactions 2017-2022
Table 35 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 36 Personal Credit Cards Transactions: % Growth 2017-2022
Table 37 Credit Cards: Number of Cards by Issuer 2017-2021
Table 38 Credit Cards: Number of Cards by Operator 2017-2021
Table 39 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 40 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 41 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 42 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 45 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 46 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 48 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 49 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 50 Forecast Credit Cards Transactions 2022-2027
Table 51 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 52 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 54 Forecast Commercial Credit Cards Transactions 2022-2027
Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 58 Forecast Personal Credit Cards Transactions 2022-2027
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

KEY DATA FINDINGS

Debit cards gain transactions shares as more consumers open accounts
As Google Pay enters Hungary, contactless payments become more common
Revolut, Wise and other fintech companies pose threat to established players
Dominance of debit cards is set to remain even with less reliance on the physical card as contactless technology advances
Commercial debit cards has strong growth potential with the Széchenyi Card set to remain a popular choice for smaller businesses
Three-bank merger is only expected major change in competitive landscape
Table 61 Debit Cards: Number of Cards in Circulation 2017-2022
Table 62 Debit Cards Transactions 2017-2022
Table 63 Debit Cards in Circulation: % Growth 2017-2022
Table 64 Debit Cards Transactions: % Growth 2017-2022
Table 65 Debit Cards: Number of Cards by Issuer 2017-2021
Table 66 Debit Cards: Number of Cards by Operator 2017-2021
Table 67 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 68 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Debit Cards Transactions 2022-2027
Table 71 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

KEY DATA FINDINGS

SZÉP Card remains popular as government measures are extended and lead to the phasing out of cafeteria cards
Closed loop pre-paid cards sees increased demand for virtual formats
Open loop pre-paid cards benefit from ease of virtual transactions, spending limits, and innovations from fintech companies
Competitive landscape to remain cluttered though Széchenyi Pihenokártya will remain the favourite for fringe benefits
Fintech innovation set to boost prevalence and usage of pre-paid cards
Talks about transferring government welfare payments to pre-paid cards to continue
Table 73 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 74 Pre-paid Cards Transactions 2017-2022
Table 75 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 76 Pre-paid Cards Transactions: % Growth 2017-2022
Table 77 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 79 Open Loop Pre-paid Cards Transactions 2017-2022
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 81 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 82 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 83 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 84 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 94 Forecast Pre-paid Cards Transactions 2022-2027
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

Store cards remain absent from Hungary’s financial cards and payments industry

Financial Cards and Payments in Hungary - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Debit card spending to benefit from personal income tax refunds
Rising digitalisation leads to increased sophistication of the industry
Competitive landscape
What next for financial cards and payments?
Table 101 Number of POS Terminals: Units 2017-2022
Table 102 Number of ATMs: Units 2017-2022
Table 103 Value Lost to Fraud 2017-2022
Table 104 Card Expenditure by Location 2022
Table 105 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 106 Domestic versus Foreign Spend 2022
Table 107 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 108 Financial Cards by Category: Number of Accounts 2017-2022
Table 109 Financial Cards Transactions by Category: Value 2017-2022
Table 110 Financial Cards by Category: Number of Transactions 2017-2022
Table 111 Commerical Payments by Category: Value 2017-2022
Table 112 Commercial Payments by Category: Number of Transactions 2017-2022
Table 113 Personal Payments by Category: Value 2017-2022
Table 114 Personal Payments by Category: Number of Transactions 2017-2022
Table 115 M-Commerce by Category: Value 2017-2022
Table 116 M-Commerce by Category: % Value Growth 2017-2022
Table 117 Financial Cards: Number of Cards by Issuer 2017-2021
Table 118 Financial Cards: Number of Cards by Operator 2017-2021
Table 119 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 120 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 121 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 122 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 123 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 124 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 125 Forecast Commercial Payments by Category: Value 2022-2027
Table 126 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 127 Forecast Personal Payments by Category: Value 2022-2027
Table 128 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 129 Forecast M-Commerce by Category: Value 2022-2027
Table 130 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Store Card Transactions

A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.

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This report originates from Passport, our Store Card Transactions research and analysis database.

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