Toys and Games
Our Passport Toys and Games database helps redirect assumptions and uncover new opportunities with global insights on category trends in 32 countries worldwide.
Providing a wealth of standardised and cross-comparable statistics, Passport Toys and Games supports critical decision making with data and analysis at the country, regional and global level.
Research applications
Align corporate strategy to the outlook and growth potential of the market
Benchmark and track competitors
Understand the size and potential of digital gaming and its impact on other categories
Understand which categories are prime for licensing in which countries
Target toy companies more effectively based on real understanding of their global reach
Examine distribution trends to maximise channel revenue and product availability
Inform procurement, logistics and shopper profiling
Data
15 years of historic market size data and 5 year forecasts
Value sales and retail selling price (RSP)
Company and brand shares, sales value and ranking
Company data by global brand owner and national brand owner
Brand data by global brand name and local brand name
Distribution and pricing breakdowns
Traditional toys and games by electronic vs. non-electronic, target demographic and price point.​
Video games software by genre
Video gaming demographics
Traditional toys and games by licensing
Analysis​
Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats
Global reports on the latest market trends, new product activity and emerging growth sectors examine the market from a global and regional perspective
Country reports analyse key trends and developments in 32 national markets for all product categories, competitors and channels
Company profiles evaluate the market position and financial performance of the leading national and international players
See our full toys and games category and country coverage