With a fertility rate of 1.1 and a collapse in births reversing its youthful profile, Colombia’s population is ageing rapidly. Households are shrinking fast and single-person living is surging, while high inequality, a small middle class and cost-of-living pressures keep consumers value-focused. Yet Colombians are among the most optimistic and eco-conscious consumers in the region, and the rapid spread of hard-discounters and mobile-first finance is reshaping how they shop and manage money.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Colombia report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Colombia report answers:
- How consumers in Colombia are changing?
- What are key changes in Colombia population, society and generational structure and how it is affecting businesses?
- What is the household structure in Colombia and how it is changing consumer landscape?
- What are key income groups in Colombia? What is the outlook for the future?
- Where consumers are spending the money in Colombia?
- How is the consumer mindset in Colombia changing?
- In Colombia, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Colombia?
Scope
Key findings
Key drivers affecting consumers in Colombia in 2025
How developments today shape consumer of tomorrow
Today 2025: Net migration key to population growth
Falling birth rates and a rapid rise in Venezuelan migrants reshaping the landscape
Rising obesity rates a growing concern
Tomorrow 2040: Old-age dependency rising as life expectancy increases and birth rates fall
Younger generations driving a shift towards a digital future
Bogota will remain the heartbeat of Colombia
Opportunities for growth
Case study: Colombia’s Pension Reform Law comes into force
Today 2025: Cultural norms ensure extended households remain the most common type
Multigenerational households prevail as the population ages and finances are squeezed
Housing market sees improvement despite inflationary pressures
Tomorrow 2040: Households without children on the rise as birth rates tumble
Government takes steps to protect more vulnerable elderly consumers
Colombia’s digital landscape is developing rapidly
Opportunities for growth
Case study: Shein finds a receptive audience in Colombia with low-cost model
Today 2025: Signs of improvement as incomes rise and unemployment falls
Colombians planning to economise as financial pressures grow
Millennials prioritising spending on education and experiences
Tomorrow 2040: Steady income growth projections against a backdrop of uncertainty
Consumers aged 45-49 set to be the key wealth generators
Infrastructure investments set to boost spending in Colombia’s key cities
Opportunities for growth
Case study: Hard discounters D1, Ara and Isimo see rapid growth as budgets are squeezed
Key findings consumer survey
Health and high quality are key attractions for Colombians
Financial pressures impacting purchasing decisions
Colombians becoming increasingly climate-conscious in their behaviours
Consumers display an optimistic outlook despite current pressures
Workers show a willingness to adapt to an increasingly AI-driven world
Opportunities for growth
Case study: Recamier expands Green Code line in response to sustainability push
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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