Standardised coverage and timely analysis of digital landscape in...
Standardised coverage and timely analysis of digital landscape indicators and digital commerce habits around the world, helping you to understand the mindset of the digitally savvy consumer.
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…