Standardised coverage and timely analysis of digital landscape in...
Standardised coverage and timely analysis of digital landscape indicators and digital commerce habits around the world, helping you to understand the mindset of the digitally savvy consumer.
Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
With North America already one of the more developed digital societies, Coronavirus (COVID-19) provided further impetus in 2020, with locked-down consumers working and learning at home, as well as shopping and entertaining themselves a lot more in an…
While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…
Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…