Digital Consumer

Standardised coverage and timely analysis of digital landscape in...

Standardised coverage and timely analysis of digital landscape indicators and digital commerce habits around the world, helping you to understand the mindset of the digitally savvy consumer.

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Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

USD 1,325
Strategy Briefing

The Digital Consumer Journey: Who is Behind the Crisis-Inspired E-commerce Surge

Oct 2020

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of…

USD 1,325
Strategy Briefing

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

Aug 2020

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

USD 1,325
Strategy Briefing

Five Digital Shopping Trends Surging due to the Coronavirus

Aug 2020

The Coronavirus (COVID-19) pandemic has dramatically altered consumer shopping behaviour. Using the Digital Consumer Survey, which was fielded in March and April during the height of mandated lockdowns, this report explores consumer sentiment with…

USD 1,325
Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in…

USD 1,325
Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Streaming Services

Jul 2020

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video,…

USD 1,325
Strategy Briefing

Digital Consumer Survey 2020: Key Insights

Jun 2020

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

USD 1,325
Strategy Briefing

Digital Innovators: Augmented Reality and Virtual Reality

Jun 2020

As the creative economy broadens its horizons, with wider applications in commerce, immersive technologies such as AR/VR are at the forefront of engagement in digital eco-systems. Leveraging Digital Consumer Survey Data and the Voice of Industry…

USD 1,325
Strategy Briefing

Digital Landscape in Middle East and Africa

May 2020

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

USD 1,325
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