Digital Consumer

In the Voice of the Industry (VOI) series, Euromonitor connects with industry professionals to explore trends and innovations. This report draws on insights from a new addition to the series, VOI Lifestyles, and explores how and why businesses are…

This report summarises findings from the Voice of the Consumer: Digital Survey, which was fielded in March and April 2023. This annual survey of 20,000 consumers explores how new technologies are changing how and where consumers shop. Key topics of…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in…

The Coronavirus pandemic ushered in unprecedented changes across consumer life. Technological advances in 2021 will continue to reshape shopping behaviour for digitally- savvy consumers. Leveraging Passport Digital Consumer data and analysis, this…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in…

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of…

At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…

The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including…

As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This briefing analyses two major trends (Logistics and Unique Selling Proposition (USP)) that are…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…